Marketing Specialist

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

The Harvard Graduate School of Education (HGSE) is a diverse community of learners, teachers, and employees who are passionate about changing the world through education and striving for maximum impact in the field of education.

Many choose to work at the Harvard Graduate School of Education because they believe in our mission and are excited by our vision for the future. We have a reputation as a great place to work, for our excellent leadership, and we are a strong community that values diversity. For more information about HGSE, its programs, research, and faculty, please visit:(Use the "Apply for this Job" box below)..

Job Summary:

Harvard Education Press (HEP) is a mission-driven, independent, university press affiliated with the Harvard Graduate School of Education. Our mission is to provide practitioners and policymakers with the knowledge, tools, and information they need to understand and address the educational issues facing our society today and tomorrow. As a forum for the variety of thought in the field, we drive the conversation about education.

The Marketing Specialist is responsible for executing on marketing efforts that drive brand awareness, audience engagement, and revenue growth. This role combines creative marketing ideas with author relationship management and technical marketing proficiency. The position requires a blend of innovative thinking, creative execution, relationship building, and data-driven decision-making to deliver measurable results across multiple marketing channels.

• Develop and execute email marketing campaigns targeting unique audiences and sales goals using marketing automation tools
• Assumes lead responsibility for marketing planning for a selection of titles each season
• Collaborate to develop visually compelling marketing materials
• Develop and track key marketing metrics and prepare regular performance reports
• Monitor, analyze, and optimize campaign performance using analytics platforms (Google Analytics, Marketing Cloud)

• Coordinate promotional events, webinars, and virtual engagements
• Manage conference marketing materials, booth displays, and promotional giveaways
• Manage and build relationships with HGSE key partners to support marketing efforts
• Build relationships with industry influencers, media contacts, and thought leaders
• Develop partnerships with industry organizations, educational institutions, and complementary brands

• Build and maintain strong relationships with authors, serving as the primary marketing contact from manuscript to post-publication
• Collaborate with authors on marketing strategies, press outreach, promotional opportunities, and content development to support blogs, newsletters, case studies, and thought leadership pieces
• Support author events, book launches, webinars, and speaking engagements
• Work with authors to develop compelling marketing materials, including author bios, book descriptions, blurbs, media plans, and promotional content
• Manage author questionnaires and gather marketing intelligence for campaign development

• Manage marketing project timelines, budgets, and resource allocation
• Develop communication strategy to keep all parties informed of projects.
• Coordinate with external vendors including designers, copywriters, and agencies
• Leverage automation to improve processes and outcomes. Document best practices and contribute to process improvements

• Bachelor’s degree in marketing, Communications, English, Journalism, or related field or equivalent work experience
• Minimum of 5 years’ work-related experience in marketing, advertising or communications.
• Marke…