Associate Director, Franchise Marketing – Hemophilia

Job Title:

Associate Director, Franchise Marketing – Hemophilia

Location:

Cambridge, MA

The Associate Director, Franchise Marketing – Hemophilia plays a central role in driving alignment and focus across Sanofi's U.S. Hemophilia franchise, encompassing Altuviiio, Alprolix, Qfitlia, and Eloctate. This role is responsible for connecting the HCP and Patient teams around shared brand strategies, ensuring portfolio prioritization is clearly understood and consistently reflected in how both teams operate. This role also owns cross-functional account planning execution and the franchise performance reporting framework.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

• Brand Alignment and Portfolio Prioritization Drive alignment between the HCP and Patient teams on brand strategies, ensuring both teams are working from a shared understanding of portfolio priorities across Altuviiio, Alprolix, Qfitlia, and Eloctate
• Support the consolidation of HCP and Patient team efforts to eliminate duplication, close gaps, and ensure resources are focused on the highest-priority areas of the portfolio
• Actively support portfolio prioritization across teams, ensuring day-to-day activities and decisions reflect the franchise's strategic focus
• Champion consistent portfolio messaging across both teams, ensuring all customer-facing efforts reinforce the same strategic priorities
• Cross-Functional Coordination and Governance Lead the coordination of franchise marketing activities
• Establish processes, and communication rhythms that keep the franchise team focused and operating efficiently
• Proactively surface and resolve cross-functional priority conflicts, ensuring the franchise's strategic focus is preserved
• Performance Reporting Execution and Communication Lead quarterly priority alignment across functions, ensuring data is gathered, synthesized, and delivered with accuracy and timeliness
• Translate performance insights into clear, actionable narratives for senior leadership and cross-functional stakeholders, aligning with I&A
• Partner with I&A, SP teams, and other data owners to continuously strengthen reporting infrastructure
• Account Planning Execution and Field Alignment Lead cross-functional account planning execution, ensuring field teams are aligned on brand priorities and equipped to execute at the account level
• Drive communication and planning sessions between marketing and field teams to ensure seamless execution and consistent brand focus across accounts
• Support the tracking of account-level performance metrics and translate insights into actionable direction for cross-functional partners
• Ensure account planning initiatives are grounded in influence mapping, customer segmentation, and market adoption data

• Basic Qualifications Bachelor's Degree
• 5+ years of experience in the biopharmaceutical, healthcare, life sciences or biotech industry and/or with marketing experience
• Outstanding cross-functional collaboration and stakeholder management skills
• Preferred Qualifications MBA or science-related graduate degree
• Strong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principles
• Demonstrated…