Product Marketing Manager

Cambridge, MA office

Full-time

Axim Collaborative is a nonprofit that transforms education to work pathways by facilitating collaboration and innovations to build an ecosystem of solutions to drive better outcomes for millions of learners. Axim is a joint endeavor between Harvard and MIT that evolved from the edX® Project, the pioneering online learning platform that launched in 2012. Axim also stewards the Open edX® platform, a highly scalable, free-to-use, open-source learning platform with the aim of making education accessible to everyone, everywhere.

Today, the platform and community powers high-quality, innovative online learning for higher education institutions, governments, NGOs, and enterprises worldwide.

Reporting to the VP, Open edX® Partnerships & Ecosystem Growth, the Product Marketing Manager will work with the team to execute the go-to-market marketing strategies to build demand for the Open edX® platform. This includes building awareness and driving adoption in target market segments and against specific market opportunities. The Product Marketing Manager will be responsible for product marketing support for the Open edX® Project, including content marketing, demand generation, and events management.

You will also work closely with the marketing leads of Open edX’s partner ecosystem, business development and product teams to identify market opportunities and drive marketing execution.

We are looking for a hands-on, execution-driven marketer who thrives in a builder role. The ideal candidate brings experience marketing technical products, LMS/SMS platforms, or publishing solutions, with a strong focus on driving product adoption and collaborating effectively across partner ecosystems.

Axim is headquartered in the heart of Kendall Square in Cambridge, MA. This role may be hybrid (for an employee based in MA, ME, NH, RI or VT) or remote (for an employee based in CO, MD or MI). This role requires travel to 6-8 events per year, including some international travel. Additionally, all staff are required to attend in-person programming in Axim’s Cambridge, MA office three times a year.

• Execute product marketing across the core Open edX® platform and solution bundles for distributed through 3rd-party service providers.
• Develop and maintain positioning, messaging and toolkits for the core platform and named partner solutions, keeping pace with the roadmap.
• Translate product and technical updates into clear, compelling value propositions–what it is and why it fits–for key buyer personas.
• Tailor value propositions to distinct buyer segments: higher ed, workforce development, enterprise Learning and Development.
• Implement the Open edX® brand voice and messaging framework, maintaining consistent positioning across all channels.
• Use competitive intelligence to sharpen positioning and identify opportunities to serve unmet market needs focused on learner impact.
• Deliver market input into new features and partner-built solutions along with Product, Engineering, and ecosystem partners.
• Mobilize the Open edX® Marketing Working Group, harnessing their collective talent, time, and domain expertise to execute GTM campaigns and scale outreach.

• Contribute content to build brand awareness and lead generation across blog, newsletter, Linked In, You Tube, and search and generative engine optimization (SEO/GEO).
• Own and execute the content calendar supporting brand and demand generation goals across those channels.
• Drive SEO and LLM-discoverability strategy for…