Director of Customer Growth Marketing

We're looking for a marketing leader to drive the marketing growth strategy for EF Adventures. You’ll develop end-to-end marketing strategies with a focus on delivering new customer acquisitions that enable us to hit our customer targets. You'll own the strategy for attracting high-quality traffic and leads that convert to bookings, and manage execution across every channel and tactic that can move the number: paid media, social, creator content, ecommerce, CRM, events, out-of-home, and traditional media.

We're looking for a marketing leader to drive the marketing growth strategy for EF Adventures. You’ll develop end-to-end marketing strategies with a focus on delivering new customer acquisitions that enable us to hit our customer targets. You'll own the strategy for attracting high-quality traffic and leads that convert to bookings, and manage execution across every channel and tactic that can move the number: paid media, social, creator content, ecommerce, CRM, events, out-of-home, and traditional media.

This is an early-stage business with a small team, so the role is both strategic and hands‑on. You'll build the plan, make the investment case, manage our agencies, and dig into the data. You'll be the go-to for marketing across the company and a true thought partner to the general manager.

• Develop and implement a strategy to acquire new customers, drive qualified traffic and leads, and increase conversion to bookings
• Use data to find the biggest opportunities and decide where to invest, scale, or stop.
• Concept integrated campaigns that span digital and non-digital channels, including performance and traditional media, events and community partnerships, out-of-home and other tactics that will deliver to growth targets.
• Support new product and partnership launches across channels and platforms.
• Own the acquisition model, identifying the right KPIs to measure the impact of channels, campaigns, tactics, and tests to continuously optimize the growth strategy.

• Lead strategy for paid search, paid social, and emerging platforms, with a focus on qualified demand and conversion efficiency.
• Develop testing approach for creative across platforms to optimize conversion and efficiency in our media spend
• Manage our digital media agency: set goals, challenge plans and reporting, and hold partners accountable for results.

• Develop a strategy for organic social, influencers, UGC, and creator partnerships to build our brand and connect with our customers and their communities
• Direct social and creator programs that reach new customers, working within the brand and creative direction set by our Creative Director, and scale the best organic content through paid.

• Oversee booking conversion from web lead to confirmed traveler, growing our digital booking pipeline across ecommerce platforms, partnering with ecommerce, product, and creative leads to improve the booking experience and conversion.
• Oversee customer lifecycle engagement and retention, building a robust CRM and lifecycle nurturing program that turns new contacts into highly engagement customers and first-time bookers into repeat customers.

• Define how marketing's contribution to bookings is measured and build the foundation to get there. We don't yet have mature attribution model, so this role will decide what to build first.
• Turn channel data into clear performance narratives for leaders.
• Use AI to speed up analysis, creative development, campaign execution, and to increase team output.

• Lead a small team across paid media, ecommerce, CRM, and…