Director, Marketing

Bios Life is developing next-generation cancer surveillance technology that modernizes and scales long-term cancer follow-up care. We integrate evidence-based clinical frameworks, technology-enabled workflows, and diagnostics into accessible, high-quality screening and survivorship models. The company is based in Cambridge, Ma with an office in the UK.

Bios Life is developing next-generation cancer surveillance technology that modernizes and scales long-term cancer follow-up care. We integrate evidence-based clinical frameworks, technology-enabled workflows, and diagnostics into accessible, high-quality screening and survivorship models. The company is based in Cambridge, Ma with an office in the UK.

We are seeking a Director of Marketing to build and lead Bios Life’s marketing strategy as we bring a new approach to cancer surveillance and survivorship to market. As an early member of the team, this individual will be responsible for establishing a differentiated and trusted brand and translating that brand into an integrated, multi-channel marketing strategy across digital, social, print, content, events, and other relevant channels.

This role will work closely with our Clinical Care teams, Commercial Leads, Product Development and Research, and Patient Experience Leads to ensure that our positioning, messaging, and market presence resonate with patients, consumers, providers, partners, and other key audiences. The Director will bring a strong consumer marketing orientation while also working effectively with external agencies, consultants, and industry partners to build Bios Life’s presence and credibility within the broader healthcare and oncology ecosystem.

This is a highly hands-on role for someone who is equally comfortable developing strategy and rolling up their sleeves to execute. The Director will initially operate as an individual contributor and agency leader, with the opportunity to build and lead a multi-channel marketing team as the company grows.

The role is expected to report on an interim basis to the CEO, while the senior commercial leadership team is built out.

• Own and evolve Bios Life’s overall brand strategy, positioning, messaging, voice, and visual identity.
• Develop differentiated messaging that clearly communicates Bios Life’s value proposition across consumer, patient, provider, partner, and industry audiences.
• Partner closely with Clinical Care, Commercial, Product Development and Research, and Patient Experience leaders to ensure our market positioning reflects the patient experience, clinical offering, and broader business strategy.
• Establish and maintain brand standards that create consistency across every external touchpoint.
• Ensure messaging appropriately balances accessibility, empathy, credibility, and scientific rigor within the sensitive context of cancer surveillance and survivorship.

• Develop and execute an integrated, multi-channel marketing strategy spanning digital, social media, print, content, email, events, partnerships, and other relevant channels.
• Translate company priorities into marketing plans and campaigns that build awareness, engagement, trust, and demand.
• Determine the appropriate channel mix for different audiences and continuously refine marketing investments based on performance and market feedback.
• Create an integrated marketing calendar and operating cadence that aligns campaigns, content, events, product launches, and other key company initiatives.
• Ensure a consistent and compelling brand experience across channels and customer touchpoints.

• Develop marketing strategies…