Senior Product Manager, Dupixent DERM DTC

Job Title
:
Senior Product Manager, Dupixent DERM DTC

• Location:
  
  Cambridge, MA

This role will play a pivotal role in shaping how patients discover, understand, and connect with Dupixent. This individual will lead the development and execution of multicultural marketing campaigns, disease state education initiatives, patient ambassador programs, and digital innovation strategies — all with the goal of empowering patients to take control of their health journey. This role sits at the intersection of science, storytelling, and strategy, requiring a marketer who is both analytically rigorous and deeply empathetic to the diverse patient communities we serve.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve lives.

• Lead the development and execution of culturally relevant, insight-driven marketing campaigns targeting multicultural patient populations
• Partner with multicultural agencies and cross functional partners to evolve and manage overall strategy and tactics. Devise and execute all related promotional activity
• Analyze multicultural market data and patient insights to identify unmet needs and opportunities for growth
• Ensure all campaigns meet regulatory and medical/legal/regulatory (MLR) review standards

• Develop and manage disease state education programs that increase awareness and understanding of atopic dermatitis and key related messages
• Lead the creative evolution of Eczema Exposed and explore cost effective means to promote both the site via media and in partnership with advocacy partners. Ensure awareness and increased engagement of the ADCT
• Create omnichannel educational content across digital, print, and experiential formats tailored to diverse patient audiences
• Build and maintain relationships with advocacy groups like the NEA and partner in brand presence at annual conferences
• Collaborate with medical affairs, patient advocacy, and external KOLs to ensure scientific accuracy and credibility. Coordinate cross-functional efforts to ensure alignment and maximize impact

• Build and manage a robust patient ambassador program, identifying, onboarding, and supporting real patient voices to authentically share their Dupixent journeys
• Develop and implement programs that amplify patient stories and experiences, including speaking engagements, testimonial videos, patient webinars and mentorship programs, etc.
• Develop ambassador training materials, storytelling frameworks, and engagement toolkits
• Oversee ambassador appearances at events, digital content creation, and community outreach activities
• Ensure compliance with all legal, regulatory, and privacy requirements related to patient testimonials and ambassador activities

• Champion digital-first thinking across patient marketing initiatives, identifying emerging platforms, technologies, and engagement models
• Working with partner agencies to explore new tools and pathways to increase speed to market and fail-fast content creation strategies
• Stay ahead of digital health trends and bring forward-thinking recommendations to the broader marketing team