Senior Product Manager, Consumer Marketing Sleep Disorders

Join Takeda as a Senior Product Manager (SPM), Consumer Marketing where you will be responsible for developing and executing on brand strategy aligned projects and key initiatives in order to prepare for a best-in-class launch. Reporting to the Director, Brand Strategy and Consumer Marketing, the Senior Product Manager will be responsible for creating meaningful and differentiated customer experiences across channels and contribute to the launch readiness in Narcolepsy Type 1.

The SPM will be primarily responsible for developing content and cross-channel activation and optimization plans for branded campaigns.

This role will leverage data and insights to inform the decision-making processes, ensuring that our strategies are rooted in a deep understanding of consumer and patient needs and behaviors. The SPM is expected to be able to iterate rapidly and refine the strategy and tactics while leveraging agile marketing principles. As part of the Sleep Disorders brand team, this role will be expected to collaborate across HCP and Consumer teams and cross-functional partners with the end goal of winning for patients.

How you will contribute:

• Participate in the development of consumer tactics (branded) by creating exceptional user experiences for the brand leading to the achievement of business goals and objectives
• Contribute to consumer campaign planning and development, channel strategy, execution and measurement of campaigns for the Sleep Disorders franchise
• Build awareness through owned, earned and paid digital media channels, partnering with the MCE team for best-in-class execution
• Ensure performance, integrity and measurability of marketing ecosystem across both branded and unbranded campaigns
• Develop measurement plans and continuously monitor campaign performance across channels. Evaluate, test and optimize, report on campaigns performance and translate data into actionable insights to enhance customer experience
• Act as day-to-day lead in the implementation of a set of promotional materials, partnering with multiple internal stakeholders and external agencies including SOW/timeline/budget oversight
• Form and maintain strong partnerships with cross-functional business partners including HCP Marketing, Digital Team, Communications, Advocacy, Patient Services, Market Access, DDT and Medical
• Manage agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets
• Manage annual promotional budget for projects within scope of responsibility
• Lead day-to-day implementation of promotional materials, partnering with internal stakeholders and agency partners to ensure timely delivery through medical, legal, and regulatory review
• Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
• Innovate and evaluate marketing opportunities and capabilities that support strategic imperatives

Minimum Requirements /

Qualifications:

• Bachelor’s Degree
• 6+ years of experience with increasing responsibilities in sales, marketing, or related function
• 3+ years of Healthcare related experience
• Ability to influence cross-functional teams and drive alignment across key stakeholders.
• Ability to successfully manage multiple projects and resources concurrently on time and on budget.

Preferred:

• MBA or MSc/PhD
• Experience working on a product launch
• Experience in Sleep Disorders, Neurology, Psychiatry, Pulmonology or Rare therapeutic areas
• Deep understanding of pharma marketing tactics and regulatory requirements with an analytics bent and test-and-learn mindset.
• Experience leading development and implementation of consumer tactics.
• Ability to think big picture but also manage execution of…