Global Marketing Director, Iqirvo

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at  and follow our latest news on Linked In and Instagram.

• Develop the global brand strategy for Iqirvo based on customer, patient, market, and competitive insights, and drive execution of global marketing priorities across the product lifecycle.
• Develop and implement global commercial and marketing activities, including core materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting, and affiliate enablement tools.
• Develop communication plans and omnichannel engagement campaigns across the marketing mix, establishing clear KPIs and using performance insights to optimize execution and sustain Iqirvo growth.
• Benchmark against competitors and propose corrective actions where appropriate.
• Continually review and consolidate competitive intelligence and customer insights.

• Maintain close relationships with affiliates and a strong understanding of local market dynamics, with particular focus on the U.S. and other priority markets.
• Work with partner agencies to develop the core campaign and materials.
• Drive affiliate alignment with the global brand strategy while incorporating local market perspectives, opportunities, and requirements into global planning.
• Support affiliate teams with the rollout of global marketing plans and programs.
• Partner with affiliates to identify key performance drivers, address barriers to adoption, align on priority scenarios, and share best practices across markets.
• Develop KPIs to measure the impact of global marketing activities.
• Track functional execution against KPIs to support delivery of the global brand strategy.
• Ensure activities are aligned with procurement processes and that the appropriate budget is allocated and phased to support key business opportunities.

• Supports the development of the market research plan and acts as the marketing point for identified market research projects
• Develop a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points, and insights from all stakeholders involved. Quantify opportunities appropriately and identify strategies and activities grounded in the patient journey and driven by insights.
• Develops meaningful actionable insights that reflect the needs of all key customer groups.
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors.
• Monitors the product life cycle landscape to ensure awareness of new insights.
• In collaboration with the Decision Support team, develop the five-year and long-range plan forecasts.
• In collaboration with Finance and Decision Support, develop monthly business performance reporting grounded in insights and…