Global Marketing Director, Navtemadlin; Hematology​/Oncology

Global Marketing Director, Navtemadlin (Hematology/Oncology)
** Société:
** Ipsen Biopharmaceuticals Inc.
** A propos d'Ipsen:
** Ipsen est un groupe biopharmaceutique mondial de taille moyenne, spécialisé dans les médicaments transformateurs dans trois aires thérapeutiques : l'oncologie, les maladies rares et les neurosciences. Forts de près de 100 ans d'expérience en développement, avec des Hubs mondiaux aux États-Unis, en France et au Royaume-Uni, nous focalisons nos efforts là où les besoins médicaux non satisfaits sont import ants, grâce à la recherche et à l'innovation.

Nos équipes passionnées, présentes dans plus de 40 pays, se concentrent sur l'essentiel et s'efforcent chaque jour d'apporter des médicaments aux patients dans 88 pays. Nous construisons un environnement de travail qui met en avant un leadership centré sur l'humain et favorise une culture de collaboration, d'excellence et d'impact. Au sein d’Ipsen, chaque individu est encouragé à être soi-même, à grandir et à s’épanouir aux côtés du succès de l'entreprise.

Rejoignez-nous dans notre démarche vers une croissance durable, en créant un impact réel sur les patients et la société.

Pour plus d'informations, visitez notre site web à l'adresse
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** Description de l'emploi :
** The Global Marketing Director, Navtemadlin will lead the development and execution of the global commercial and brand strategy for Navtemadlin, translating asset strategy, market insights, and customer needs into an integrated launch plan and lifecycle roadmap. Working closely with the Global Brand Lead, Navtemadlin and cross-functional partners across Medical Affairs, Strategic Insights, HEOR, Market Access and Pricing, Communications, and other key functions, the role will ensure strategic alignment and disciplined execution across the global organization.

The Director will build strong, ongoing partnerships with all affiliates, incorporating local market perspectives into global strategy and equipping affiliate teams with the capabilities, plans, tools, and core materials needed for effective launch preparation and execution.

Given the importance of the US market, the role will place particular focus on close partnership with the US team to drive launch readiness, address market-specific opportunities and requirements, and support a successful US launch while maintaining alignment across all affiliates and future markets.
** WHAT - Main Responsibilities
**** Global Brand Marketing*
* · Develop the global brand strategy for Navtemadlin based on insights and drive execution of the global marketing strategy and initiatives in preparation for global and local market launches.
· Develop and implement global commercial and marketing activities, including core branded materials, advisory boards, congress activities, customer engagement plans, segmentation, and targeting.
· Develop communication plans across the product lifecycle and implement communication and omnichannel engagement campaigns across the marketing mix, ensuring timely delivery through defined KPIs.
· Benchmark against competitors and propose corrective actions where appropriate.
· Continually review and consolidate competitive intelligence and customer insights.  
** Execution of Brand Strategy*
* · Maintain close relationships with affiliates and a strong understanding of local market dynamics.
· Work with partner agencies to drive the core campaign and materials.
· Drive local alignment with global brand strategy and initiatives.
· Support affiliate teams with the rollout of global marketing plans and programs.
· Work with affiliates to identify key performance drivers and align on priority scenarios.
· Develop KPIs to measure the…