CRM & Commercial Analytics Specialist

Field of Work:Marketing & Sales,
Location:Thriplow
Legal Entity:KWS UK Ltd.
Contract Type: Regular
Is Full Time: Yes

Are you passionate about creating seamless customer experiences andleveragingdata to drive commercial success?
KWS UK Ltd. is seeking a CRM & Commercial Analytics Specialist to join our dynamic teamin Thriplow . In this full-time role, you’ll play a pivotal part in shaping our customer journey strategy and optimising our CRM systems to support marketing and sales excellence.

• Champion a customer-centric approach by ensuring a consistent and smooth experience across all touchpoints and stages of the customer journey.
• Collaborate with the Digital Marketing Executive and cross-functional teams to assess and enhance customer interactions across channels and platforms.
• Design and deliver exceptional customer experiences through all marketing activities.
• Act as the Salesforce expert for KWS UK, promoting system adoption and best practices across internal teams.
• Optimise the CRM system (Salesforce) in alignment with marketing and sales requirements.
• Provide hands-on support to internal teams for efficient CRM usage.
• Ensure GDPR compliance and uphold data governance standards.

• Minimum4+ years of experience in customer journey marketing and/or CRM.
• Advancedproficiencyin analytical tools such as Google Analytics and CRM platforms.
• Strong understanding of customer engagement, retention, and loyalty strategies.
• Experience in project management and campaign execution.
• UK-based and available to work from our Thriplowoffice at least three days per week.

• Keyfocuson professional and personal development. "Make yourself grow".
• 35 working hours weekly
• 30 daysof annual leave plus bank holidays
• Highly competitive Pension Scheme with 16% Company contribution and 1.2% minimum employee contribution
• Life Assurance of three times annual salary
• Income Protection Plan at 75% of salary for long-term illness and disability for a period of three years
• Private Health Care Plan
• Profit Related Bonus Scheme, targeted at 10% of annual salary
• Membership of Lifestyles discount scheme
• Reduced diesel prices from the company’s fuel pump

At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.

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KWS is one of the world’s leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading-edge plant breeding methods and invests a significant amount in research and development.