Digital Marketing Manager

Position: Digital Marketing Manager (Permanent)
Location: Cambridgeshire

A successful engineering company offering an extensive range of products and services globally is seeking a Digital Marketing Executive to join their Marketing team. This position will have responsibility for managing marketing across all channels from content creation to handing over leads to the business development team.

As part of a small business, your work will be varied as you help the wider business achieve its goals.

Your success will be seen in the reach and engagement of marketing and the positive impact this has on the business’ sales.

Digital Marketing Executive responsibilities

Work with the rest of the marketing team to plan, design, and create content for customer personas
Design campaigns to increase awareness of products and services and generate leads
Curate and manage target lists, recording uptake and engagement
Gain a deep understanding of their customer base, market segments, and the wider electronics industry
Manage marketing channels, written publications, website news, blog, and hosted video content
Communicate regularly and proactively with the business development team and distributors to provide the resources they need
Identify and explore additional channels and strategies to increase reach
Digital Marketing Executive requirements

Exceptional communication skills, both written and verbal, with the ability to tailor content to a range of audiences

Experience of B2B marketing, preferably to technical and engineering audiences
Knowledge of analysis methods and tools to monitor and improve campaign performance such as conversion rates, ROI, and CTR
Exceptional organizational ability to manage multiple simultaneous campaigns simultaneously, closely coordinated with other marketing and business development activity
Proficiency in Linked In Ads, Google Analytics, and other marketing automation tools
Strong understanding from qualifications or experience of approaches to digital marketing and campaign management
Familiarity with CRM tools, preferably Hub Spot
Knowledge of the electronics, technology or engineering industries is a plus
Salary Banding: £30,000 – £45,000 + benefits