Marketing Analytics Manager

Location:

Great Abington, Cambridge CB21 6AD
, UK

Job Type:
Permanent, Full-time

Pay: 3 salary type

Marketing Analytics Manager role pivotal in maximising marketing investment impact.

Located in Cambridge, with flexibility for remote and office work.

Key responsibilities include marketing effectiveness measurement and audience insight.

Final date to receive applications is the 1st November 2026.

This brand-new role will be pivotal in helping ARUK measure, understand and maximise the impact of marketing investment. Partnering with senior leaders across Marketing, Fundraising, Finance, Digital and Data, the Marketing Analytics Manager will lead the organisation's approach to marketing effectiveness, transforming audience, performance and financial data into actionable insight that informs strategic decision-making.

As a key specialist in marketing performance and insight, the role will support the ongoing development and embedding of ARUK’s marketing effectiveness capability that enables teams to better understand the factors driving audience engagement, income growth and long-term supporter value. Through robust analysis, forecasting and performance frameworks, the role will evaluate investment effectiveness, identify opportunities and risks, and recommend how to optimise activity and support sustainable growth.

Working closely with the Senior Marketing Planning Manager and Head of Marketing Planning and Integration, the role will shape a clear and consistent approach to measuring performance across the organisation. By developing a forward-looking, insight-led culture, it will help ensure that evidence informs strategy, investment decisions and resource allocation, while influencing senior stakeholders to develop a more integrated understanding of performance and maximise the value and impact of ARUK’s marketing activity.

• Marketing Effectiveness & Performance Measurement
• Support the development and delivery of ARUK's approach to marketing effectiveness measurement across channels and campaigns.
• Manage and enhance marketing performance dashboards and reporting processes to support business decision-making.
• Evaluate marketing investment performance and provide recommendations to improve ROI, effectiveness and resource allocation.
• Develop performance frameworks, KPIs, and forecasting approaches to support strategic decision-making.
• Audience Insight & Learning
• Translate audience, campaign and market insight into practical recommendations that improve campaign performance and audience engagement.
• Support campaign teams with message testing and audience understanding.
• Maintain key audience insight resources, such as You Gov Crunch, and manage their use across the organisation.
• Identify emerging trends, risks and opportunities and communicate these proactively to senior stakeholders.
• Support the Head of Marketing Planning and Integration and Senior Marketing Planning Manager in ensuring all marketing activity is rooted firmly in audience needs and motivations.
• Data and Decision Support
• Work with Product, CRM, Data and Finance teams to ensure accurate marketing reporting.
• Identify opportunities to improve measurement and reporting processes and propose solutions where appropriate.
• Provide evidence-based recommendations to support marketing investment, planning and optimisation decisions.
• Identify gaps in measurement, insight and attribution, recommending and implementing improvements where required.
• Champion and embed a test-and-learn approach across Strategic Marketing, ensuring learning informs future investment decisions.
• Stakeholder Engagement & Upskilling
• Build trusted relationships with senior stakeholders across Marketing, Fundraising, Finance, Digital and Data teams.
• Present complex analysis and performance insights clearly and compellingly, influencing strategic direction and investment decisions.
• Act as a key point of contact for advice and guidance on marketing performance reporting and insight.
• Support capability building across teams through coaching, training and knowledge sharing.
• Strategic Influence & Leadership
• Contribute to the ongoing development of marketing effectiveness processes and frameworks.
• Identify opportunities to optimise marketing performance, measurement frameworks, processes and ways of working, developing evidence-based recommendations and influencing change via the Programme Manager of the Strategic Marketing & Communications Board.
• Provide…