Area Sales Manager

Location: Burwell

Area Sales Manager
Field‑based ¦ Sales ¦ East of England
Own the territory. Grow the business. Be the face of our brands.
We’re looking for a driven Area Sales Manager to take full ownership of our East England territory, covering areas north and east of London, including Cambridge, Essex, and East Anglia.
This is a hands‑on, field‑based role at the heart of our sales operation. You’ll be responsible for growing turnover and profitability, strengthening customer relationships, and building long‑term brand presence across a diverse mix of retail, trade, merchant, and distribution partners.
If you’re commercially minded, enjoy being out with customers, and take real pride in “your patch”, this is an opportunity to make a visible impact and build a strong sales career.
What You Will Be Responsible For:
You’ll have clear ownership of your territory and the freedom to shape how you deliver results.
Driving Sales & Territory Performance
- Growing turnover and profitability across direct and indirect accounts within the London Region
- Taking full accountability for performance across all brands and product categories
- Turning regional and national strategy into practical, local execution
Building Strong Customer Relationships
- Developing trusted relationships with retailers, trade customers, merchants, and distributors
- Positioning our brands as the partner of choice through consistent engagement and value‑led conversations
- Clearly communicating our strategy, proposition, and product advantages to customers at every level
Planning, Visits & Execution
- Planning and delivering regular, high‑quality customer visits using structured CRM‑led journey planning
- Agreeing account targets and objectives, securing customer buy‑in, and adapting plans as markets evolve
- Maintaining accurate CRM records for all activity, opportunities, and specifications
Product, Training & Specification Support
- Delivering and coordinating product training to build confidence in features, benefits, and technical advantages
- Identifying contract and specification opportunities within Developer and Specification sectors
- Sharing qualified leads with Specification Managers to maximise conversion
Insight, Reporting & Collaboration
- Producing monthly performance updates against agreed objectives
- Monitoring competitor activity, market trends, and regional movements
- Working closely with internal teams and distribution partners to drive shared commercial goals
Brand Representation
- Representing the business at trade events, exhibitions, and industry forums
- Hosting and supporting customers at regional and corporate events
- Acting as a professional, credible ambassador for our brands at all times
For This Role We Would Need You To Demonstrate:
You’ll be a motivated, organised sales professional who thrives in a high-activity, field‑based role and enjoys building long‑term customer relationships.
You’ll bring:
 
* Proven experience in a field‑based sales role within a fast‑paced environment
 
* Strong experience selling into Trade and Retail customers
 
* Excellent relationship‑building skills, adaptable across different customer types
 
* Strong organisation, planning, and communication capability
 
* A solutions‑focused mindset, with the ability to prioritise and manage your time effectively
 
* A genuine sense of ownership for your territory and its performance
 
* Experience working collaboratively with distribution partners to deliver shared results
 
* A passion for continuous improvement and personal accountability
What Your Colleagues Say

About You:

* Confident, professional, and credible with customers
 
* Highly organised with strong attention to detail
 
* Commercially aware and results‑driven
 
* Proactive, positive, and solutions‑oriented
 
* A supportive team player who builds strong internal and external relationships
Core Competencies

• Cultivates Innovation – Always remain curious.

• Active Learner – Take every opportunity to grow your capability.

• Collaborates – Use your network, sharing knowledge and skills.

• Plans and Aligns – Make it relevant, make it purposeful.
Our Purpose, Values & Behaviours
At the heart of everything we do is our belief in…