Area Sales Manager - East Anglia. LilyLifestyle

Our client is a market-leading European manufacturer of innovative commercial washroom solutions, trusted across hospitals, airports, stadiums, universities, offices, and other high-profile public environments.

With a heritage spanning more than 90 years, the client is internationally recognised for sustainability, innovation, and design excellence. Their solutions help reduce water consumption by up to 90%, improve hygiene standards, and support environmentally responsible building design across global markets.

As part of continued UK investment and ambitious growth plans, our client is now seeking a driven and commercially focused Area Sales Manager to join their expanding sales team.

This is a high-impact field sales role focused on specification-led business development across the East Anglia region.

You will be responsible for influencing key decision-makers at the earliest stages of the project cycle, securing product specifications, and developing long-term commercial relationships across the construction and building services sectors.

The successful candidate will play a key role in changing specification behaviour within the market and positioning the client as the preferred choice for commercial washroom solutions.

• Drive regional sales growth in line with company objectives
• Secure specifications with architects, consultants, designers, and specifiers
• Influence stakeholders and challenge incumbent product choices
• Develop strong relationships with contractors, merchants, wholesalers, and end users
• Manage projects from early-stage engagement through to completion
• Deliver CPDs, technical presentations, and product consultations
• Maintain a healthy sales pipeline using CRM systems
  
  Identify and capitalise on new business opportunities
• Monitor competitor activity and market trends
• Organise and deliver engaging specification events that showcase innovative solutions and influence product selection

• A minimum 3 years B2B field sales experience (flexible on industry)
• Ability to influence multiple stakeholders across complex sales cycles
• Commercially astute with strong negotiation and closing abilities
• Excellent presentation and communication skills
• Highly organised with strong territory planning capability
• Experience using CRM systems and sales reporting tools

• Ambitious, motivated, and target-driven
• Confident and professional communicator
• Resilient with a proactive, solutions-focused mindset
• Strong relationship builder with a consultative sales style
• Passionate about delivering customer value and long-term partnerships