Sales Operations Manager

We are looking to recruit a commercially minded, highly analytical Sales Operations Manager

Sepura is a global leader in critical communications solutions. We design, develop and manufacture robust TETRA and broadband communication products used by customers who rely on dependable technology in demanding operational environments.

We are looking to recruit a commercially minded, highly analytical Sales Operations Manager, who will combine strong operational discipline with strategic insight to enable a high-performing sales organisation and drive sustainable revenue growth.

The Sales Operations Manager will be responsible for driving efficiency, effectiveness, and scalability across the sales organisation. Partnering with key senior stakeholders from across the business, the role acts as an independent business partner to the sales organisation. The role provides strategic and operational support to sales leadership through data analysis, forecasting, process optimisation, CRM management, performance reporting, sales planning, and cross-functional collaboration.

The successful candidate will ensure the sales team has the data, tools, processes, insights, and governance required to achieve revenue targets and deliver sustainable business growth.

• Support the development and execution of annual sales plans and growth strategies.
• Assist with territory planning, account segmentation, and resource allocation.
• Identify opportunities to improve sales productivity and effectiveness.
• Develop and maintain sales KPIs, dashboards, and reporting frameworks.
• Track performance against revenue, pipeline, conversion, and activity targets.
• Analyse sales trends and provide actionable recommendations.
• Produce regular sales performance reports for senior leadership.
• Lead the sales forecasting process and ensure forecast accuracy.
• Monitor pipeline health and identify risks and opportunities.
• Implement best practices for opportunity management and revenue forecasting.
• Support Regional MDs in pipeline reviews and business planning.

• Develop and maintain sales KPIs, dashboards, and reporting frameworks.
• Track performance against revenue, pipeline, conversion, and activity targets.
• Analyse sales trends and provide actionable recommendations.
• Produce regular sales performance reports for senior leadership.

• Lead the sales forecasting process and ensure forecast accuracy.
• Monitor pipeline health and identify risks and opportunities.
• Implement best practices for opportunity management and revenue forecasting.
• Support Regional MDs in pipeline reviews and business planning.

• Act as the primary owner of the CRM system with accountability for CRM hygiene and data accuracy.
• Ensure data integrity, governance, and compliance standards are maintained.
• Drive CRM adoption and user engagement across the sales team.

• Design, document, and continuously improve sales processes and workflows.
• Identify inefficiencies and implement automation where appropriate.
• Standardise sales tools, reporting, and operational procedures.
• Lead change management initiatives related to sales operations.

• Collaborate with Marketing, Finance, Customer Support, and Product teams.
• Support onboarding and training of new sales team members.
• Ensure sales teams have access to relevant tools, collateral, and resources.
• Support the CFO and Regional MDs with incentive compensation administration and sales performance programmes.
• Support order tracking, backlog and revenue conversion.

• Analyse customer, market, and sales data to identify trends and opportunities.
• Develop dashboards and…