Crm Manager

Stephen James Consulting is partnering with a developing elderly care provider to recruit an experienced CRM Manager. This is a commercially focused role where you’ll play a key part in driving occupancy, managing enquiries, and delivering an exceptional experience for prospective residents and their families.

• Managing incoming enquiries and supporting families through the admissions process
• Conducting home tours and effectively showcasing the service and facilities
• Driving occupancy through proactive enquiry management and conversion
• Building and maintaining relationships with local healthcare professionals and referral partners
• Developing and delivering local marketing and community engagement initiatives
• Organising events such as open days and community outreach activities
• Maintaining accurate CRM records and monitoring enquiry and conversion data
• Producing regular reports on occupancy, sales activity and performance
• Supporting the Home Manager in achieving occupancy and revenue targets

• Experience in CRM, sales, admissions, business development or customer relationship roles
• Proven experience within elderly care homes, working as a CRM is essential.
• Strong communication and relationship-building skills
• A commercial mindset with a proven ability to convert enquiries into admissions or sales
• Excellent organisation and CRM system experience
• Confidence engaging with families, professionals and community stakeholders
• A proactive, self-motivated approach with the ability to work independently and as part of a team
• A full UK driving licence (preferred)

• Competitive salary of £45,000 - £48,000 plus performance-related bonus
• The opportunity to join a respected and supportive care provider
• Autonomy to develop local occupancy and marketing strategies
• Ongoing training and professional development
• Clear opportunities for career progression
• A rewarding role where you make a real difference to residents and families

If you’re passionate about relationship building and delivering a high-quality customer experience within the care sector, we’d love to hear from you.