Lead Trading Manager

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

Everyone needs some help showing up as their best self. We're Disability Confident Committed - let our Talent team know if you need any reasonable adjustments throughout the recruitment process.

Own and drive profitable trading performance across an assigned market or portfolio of markets.

This is not a reporting role. You will use data, commercial judgement and AI-enabled tools to identify opportunities, make clear recommendations and mobilise cross-functional teams around the actions that matter most.

The Details

Own market performance across revenue, traffic, conversion, margin, discount investment, customer behaviour and proposition KPIs.

Set the market trading strategy, priorities and action plan based on customer insight, local dynamics and commercial opportunity.

Identify performance risks and growth opportunities early, taking decisive action without waiting for instruction.

Lead forecasting, scenario planning and performance reviews, clearly articulating assumptions, risks and upside.

Make informed trade-offs across growth, margin, promotion, customer experience and long-term market health.

Act as the market expert across customer behaviour, competition, product, pricing, payments, delivery, returns and local trading rhythms.

Shape and influence cross-functional roadmaps across Trading, Pricing, Marketing, Product, Planning, Finance and Operations.

Lead market-specific tests and initiatives, ensuring clear hypotheses, measures and commercial follow-through.

Use AI, automation and self-service analytics to improve decision speed, remove manual work and raise trading effectiveness.

Hold teams to account for delivery, ensuring actions have clear owners, deadlines and measurable outcomes.

Represent the market in senior commercial forums, bringing clear recommendations rather than updates alone.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‐making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

About You

Significant experience in e-commerce, retail trading, commercial strategy or country management.

Proven ownership of complex commercial performance across multiple levers.

Strong market judgement and the confidence to make decisions with incomplete information.

Highly autonomous, with a strong bias for action and clear personal accountability.

Able to distinguish between reversible decisions and those requiring senior alignment.

Strong understanding of e-commerce economics, customer behaviour and local market dynamics.

Proven ability to influence senior stakeholders and cross-functional teams without formal authority.

Comfortable challenging established thinking and making difficult commercial trade-offs.

Strong analytical capability, with experience using BI, SQL, AI or automation tools to accelerate decision‐making.

Clear, concise communicator who can turn complexity into direction and action.

• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extracash, oruse towards other benefits
• Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role.

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.