Creative Strategist; Paid Social

Creative Strategist (Paid Social) 🚀

Full-time | Camden, London (in office)

ripple⁺ is one of the UK’s fastest-growing wellness brands.

We operate across two high-growth categories:

• ripple⁺ inhalables — Helping people step away from nicotine through plant-powered alternatives.
• ripple⁺ home — A modern, design-led fragrance brand rethinking scent for a new generation.

Paid social is at the centre of how we grow. This role exists to build the creative engine that drives that growth.

We’re hiring a Creative Strategist to own performance creative across Meta and Tik Tok. This is a hands‑on performance role for someone obsessed with what makes people stop, click and convert.

You’ll turn audience insight and performance data into powerful hooks, angles and campaigns. You’ll test fast, learn quickly, and scale what works. You’ll sit within the Acquisition team and work across both ripple⁺ and ripple⁺ home, driving growth through creative.

• Own the creative strategy across Meta and Tik Tok (You Tube a bonus)
• Develop new hooks, angles and audience approaches that drive performance
• Turn customer insight into high‑converting concepts
• Run a structured, high‑velocity testing programme
• Analyse performance and translate it into clear creative direction
• Optimise creative to improve CAC, ROAS and scale

This role is built around strong storytelling and sharp execution.

• Develop performance concepts rooted in audience insight
• Write hooks, scripts, headlines and direct‑response copy
• Turn ideas into clear, actionable briefs for creators, editors and designers
• Take concepts from idea through to live ads
• Brief and manage in‑house editors and designers
• Commission and manage UGC and creator content end to end
• Work closely with our Influencer Lead to source and brief creators
• Maintain a constant pipeline of new concepts and variations

• Experience creating high‑performing paid social creative in a DTC or performance environment
• Strong understanding of Meta and Tik Tok performance creative
• Commercial mindset with understanding of CAC, ROAS and funnel metrics
• Excellent direct‑response copywriting and scripting skills
• Experience running creative testing frameworks
• Comfortable analysing performance data and turning insight into action
• Experience briefing editors, designers and creators
• Hands‑on, fast‑moving and comfortable in a high‑growth environment

• Experience working with UGC or creator‑led performance
• Experience in DTC or e‑commerce

This is a full‑time, in‑office role based at our Camden Town HQ.