CRM Executive

About the Role

We are seeking a CRM Executive to optimize the customer lifecycle across markets, focusing on retention and safe responsible gaming. This role involves strategy, campaign creation, data analysis, and cross‑functional collaboration.

• Lead the Sports & Casino communications and promotions strategy for the UK market, with a stronger focus on casino.
• Analyse customer data using Tableau dashboards, summarise trends and insights.
• Manage projects across the retention and marketing pipeline from planning to execution and reporting.
• Create and manage content with creative teams across email, SMS, push notifications, in‑app messaging, landing pages and the Betway website.
• Troubleshoot automated communication workflows and coordinate with external casino providers for new game releases and promotions.
• Schedule promotional and communications calendars with regional stakeholders.
• Profile players to develop specific segments and offers.
• Develop and deliver new communication workflows in collaboration with Compliance and CRMX.
• Review and report on communications, website content and game performance, collaborating with Analytics and Reporting Specialists on automated reports.

• Strong written and verbal communication skills and the ability to simplify complex ideas.
• Collaborative mindset and ability to work cross‑functionally.
• Excellent organisational skills and ability to manage multiple projects.
• Exceptional attention to detail and commitment to high‑quality work.
• Adaptability to fast‑moving environments.
• Experience in i‑gaming, particularly casino.
• Tech‑savvy, comfortable learning advanced systems and managing multiple assignments.
• Analytical skills – experience in data‑driven decision making.

• In‑depth knowledge of sports betting markets, odds calculation and market trends.
• Previous experience in online gaming or casino industry with understanding of player behaviour and regulations.
• Familiarity with gambling regulations and compliance across jurisdictions.
• Experience developing and executing customer retention strategies.
• Experience with Salesforce Marketing Cloud / Adobe CDP (Content Builder, Journey Builder, etc.).
• Strong Excel knowledge and experience in an online business setting.
• Strong problem‑solving skills for diagnosing solutions.

• Learning and development programmes with tools and training to grow quickly.
• Performance feedback tools for career development.
• Employee Assistance Programme – support for you and your family.
• Vitality health‑care, Unum dental, life assurance and income protection.
• Tusker car scheme, cycle to work, retail discounts.

Betway is part of Super Group, a NYSE‑listed digital gaming company operating leading sports and iGaming brands. Founded in 2006, the company operates in Guernsey, London, Malta, Germany, Portugal and Spain, and continues to expand globally.