Senior PPC Specialist

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. An innovative Digital Marketing Agency based in London, UK.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a gamechanger? Supercharge your career with us and be part of something extraordinary.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

• Own end-to-end management of PPC campaigns across:
  Google Search, Performance Max Google App campaigns (UAC) You Tube Reach, View and Demand Gen Campaigns Microsoft Ads (Bing)
• Develop and execute acquisition strategies tailored to UK Sports betting events (e.g. Premier League, Cheltenham, Euros/World Cup)
• Build and maintain robust account structures aligned to product areas (Football, Horse Racing, Tennis, etc.)

• Monitor daily campaign performance and make data-driven optimisation decisions across:
  Bidding strategies (tCPA & tROAS) Keyword expansion, match type structuring, search query mining Ad copy testing and creative optimisation
• Manage investment efficiently to maximise CPA, ROI and lifetime value (LTV)
• Drive continuous improvement through a structured testing roadmap

• Analyse campaign performance using in-platform data and in
  -house Tableau dashboards
• Identify trends, user behaviour insights, and growth opportunities
• Deliver weekly and monthly performance reports with actionable insights

• Ensure all campaigns adhere to: UK Gambling Commission (UKGC) regulations ASA/CAP advertising guidelines Internal compliance policies (e.g. responsible gambling messaging)
• Work closely with Legal & Compliance teams to ensure ad copy and landing pages are approved

• Partner with SEO, Display, Paid Social, and Affiliate teams to ensure integrated marketing strategy
• Collaborate with AI and UX teams to improve landing page conversion rates
• Align PPC activity with wider promotional calendar and campaign launches

• Clearly communicate campaign results, challenges, and growth plans to the UK market team
• Present performance updates and strategic recommendations to senior stakeholders
• Manage relationships with external platforms (Google, Microsoft reps)

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
• A collaborative mindset, working smoothly with cross functional teams to hit shared goals
• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Exceptional attention to detail and a commitment to high quality work
• At least 5 years’ experience in managing Paid Search Accounts at scale
• Strong experience within gambling, sports betting, or similarly competitive verticals (finance, igaming)
• Deep knowledge of:
  Google Ads & Microsoft Ads platforms Bidding strategies and auction dynamics…