E-commerce & Marketplace Lead

ripple⁺ is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:

• ripple⁺ inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.
• ripple⁺ home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

• Extreme Ownership: Take full responsibility for every outcome within your control.
• Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
• Purpose: Be here because you want to be — we are a passionate, long-term-focused team.
• Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

As E-commerce & Marketplace Lead
, you will be the owner of our Shopify ecosystem. You will ensure our sites are fast, flawless, conversion-optimised, and constantly improving.

You’ll work closely with Performance Marketing, Retention Marketing, Creative teams, and external developers to turn traffic into revenue - while maintaining an extremely high standard of execution.

This is a fast-paced, detail-driven role where ideas, execution, and ownership are equally important.

• Own end-to-end e-commerce performance across all Shopify storefronts (US, UK, EU), ensuring flawless execution, best-in-class UX, site speed, and conversion performance
• Define and execute e-commerce strategy across ripple⁺ zero nic and ripple⁺ home
  , tailoring site experience, merchandising, and landing pages by product category, campaign, and traffic source in partnership with marketing
• Run regular full-site audits to identify and resolve UX friction, checkout issues, tracking gaps, and mobile vs desktop inconsistencies; maintain documentation and QA checklists
• Own end-to-end delivery of new site builds, acting as the internal lead across designers, developers, and stakeholders to ship on time, on brief, and with zero critical issues
• Own and grow marketplace channels with a focus on Amazon and Tik Tok Shop
  , ensuring optimised, on-brand, conversion-led listings, PDPs, pricing, merchandising, and availability
• Support and optimise retail-connected platforms including Walmart
  , Walgreens
  , and future partners, maintaining DTC-level performance and quality standards
• Lead CRO across all sites through structured testing of landing pages, PDPs, checkout flows, and traffic-source funnels using A/B and multivariate frameworks
• Own implementation and testing of e-commerce software, CRO tools, analytics, tracking, and personalisation solutions with clean Shopify and stack integrations
• Own performance reporting across conversion rate, AOV, revenue by site and region, funnel and page-level performance; translate insights into clear actions and share regular updates with leadership and marketing

• 3+ years experience in DTC e-commerce
• Deep experience managing Shopify stores
• Proven CRO and experimentation experience
• Experience working across multiple regions or storefronts
• Extremely high attention to detail
• Strong understanding of analytics and attribution

Co-founders & Head of Performance & Digital