TikTok Shop & Creator Commerce Lead

Ripple² is one of the UK’s leading and fastest-growing wellness brands. We operate across two key categories:

Ripple² inhalables: A revolutionary approach to nicotine-free inhalation. Our mission is simple: help people step away from nicotine and move toward healthier habits through plant-powered alternatives.

Ripple² home: A modern home fragrance solution, including incense, reed diffusers, and upcoming scent innovations that transform spaces with clean, high-quality aromas.

• Extreme Ownership: Take full responsibility for every outcome within your control.
• Pursuit of Quality: How you do anything is how you do everything. Excellence is a habit.
• Purpose: Be here because you want to be. We are a passionate, long-term-focused team.
• Growth Mindset: Embrace continuous learning, resilience, and adaptability to thrive.

We’re hiring a Tik Tok Shop & Creator Commerce Lead to build and scale ripple²’s Tik Tok Shop and creator ecosystem from the ground up. This is not traditional influencer marketing. It’s performance-first, commercially focused, and accountable to revenue.

You’ll design and lead a Tik Tok Shop strategy built on:

• high-volume creator content
• rapid creative testing
• tight feedback loops
• relentless optimisation against GMV, CPA, and ROAS

You’ll turn creators into an acquisition channel, not just brand awareness.

You’ll work cross-functionally with paid media, creative, and e-commerce to make Tik Tok Shop one of ripple²’s most important growth levers.

You’ll work directly with the founders and Head of Performance & Digital with real ownership and autonomy.

This is a high-impact role with the freedom to test, build, and scale quickly. We’re looking for someone entrepreneurial who wants to run their own channel like a mini business inside the company.

Build and scale a high-performing network of Tik Tok Shop creators and affiliates. Launch challenges, incentives, and always-on programs that drive daily content and consistent sales.

Identify winning hooks, formats, and trends. Turn insights into clear, revenue-focused briefs that creators can execute at scale.

Track GMV, CPA, ROAS, and content performance. Double down on what works, kill what doesn’t, and continuously improve output.

Own relationships with Tik Tok Shop reps, agencies, and internal teams to maximise growth and operational efficiency.

You’ll likely thrive here if you:

• Have proven experience scaling Tik Tok Shop or creator commerce into a meaningful revenue channel
• Have built or managed large creator communities or affiliate programs
• Think like a performance marketer, not a brand marketer
• Are comfortable managing high volumes of content and rapid testing cycles
• Understand what makes short-form content actually convert, not just get views
• Are fluent in metrics like GMV, CPA, ROAS, and contribution margin
• Are organised, proactive, and great at motivating creators
• Enjoy fast-paced, high-ownership environments
• Experience in DTC or Shopify brands
• Experience working closely with paid social teams
• International or US market experience

Location: London, 35 Inverness Street Camden (in-office role)

Report Into: Co-founders & Head of Performance & Digital