Senior Manager, Copywriting

POSITION SUMMARY:

Senior Manager, Copywriting supports the Marketing Division by overseeing and managing the Copywriting workflow of the Creative Services Office. This role is responsible for managing the development of concepts and content for a variety of communications initiatives, including marketing and recruiting collateral, websites, special events, projects, and programs that position BAYADA Home Health Care as the employer and provider of choice.

Senior Manager, Copywriting is an innovative thinker and results‑driven manager who oversees all work created by the copywriting team, clearly articulates the creative vision for projects, and is responsible for leading, inspiring, coaching, and motivating the copywriters to produce the highest‑quality work—on time, cost‑efficient, and error‑free—while adhering to brand standards.

• Exemplifies characteristics of The BAYADA Way: compassion, excellence, and reliability.
• Four (4) year college degree, preferably in English, Communications, or Journalism.
• Minimum of seven (7) years of experience in a corporate marketing or communications department, or agency setting
• Experience in health care communications is preferred but not required
• Digital media experience is a must with excellent web copywriting skills, including engaging teasers and headlines that drive traffic to pages
• Ability to conceive and execute digital content into different formats (e.g., text, video, interactive) to enhance the user experience
• Experience with AI agents to write and edit copy as well as to conceptualize creative messaging for marketing and recruiting campaigns and other initiatives.
• Strong writing and editing skills, creativity, attention to detail, and marketing knowledge
• Ability to turn complex information into digestible content targeted to the audience
• Knowledge of digital platforms and the ability to write compelling, engaging copy.
• Demonstrated ability to meet deadlines and manage multiple tasks simultaneously is essential.
• Proactively takes initiative in a fast‑paced and highly challenging environment.
• Experience with intranets and/or websites with demonstrable knowledge of Microsoft SharePoint and HTML preferred
• Ability to build strong working relationships with stakeholders
• Adapts to constantly changing work requirements while assimilating new information, analyzing it, and effectively applying it
• Quickly defines problems, collects input, conducts assessments, draws conclusions, and problem‑solves
• Solid interviewing skills and storytelling ability
• Strong organization and time management skills
• Excellent listening and problem‑solving skills, including the ability to manage conflict.
• Ability to read, write, and effectively communicate in English.

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Lead the copy vision and messaging strategy across all marketing channels.
• Serve as BAYADA’s expert on tone of voice, storytelling, and message consistency to support recruitment, client acquisition, and general awareness.
• Lead creative brainstorming and concept development for campaigns.
• Partner with Strategy, Digital, and Multimedia to develop cohesive, integrated campaigns.
• Work collaboratively with an interdisciplinary marketing team to develop and execute marketing plans.
• Execute projects to accomplish established goals and produce results. Partner with marketing strategists and other stakeholders to create brand‑aligned campaigns and assets that spur action and drive results.
• Use your creativity to provide written copy for digital platforms as well as traditional marketing assets such as brochures, flyers, emails, and more. copywriting direction to the team; reviews and approves copywriting works.
• Manage and coach a team of freelance writers, assign work, and provide feedback.
• Oversee copy workflow across the Creative Services team, ensuring efficient prioritization and timely delivery.
• Works closely with copywriters to provide detailed project direction. The graphic design team will ensure the visuals and design align with the copy messaging and BAYADA brand standards.
• Support the Culture and Communications Division…