Sr. CPG Package Designer - Distinctive Brands

Sr. CPG Package Designer - Distinctive Brands

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day.

You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

• Benefits begin on day one and include medical, dental, short and long‑term disability, AD&D, and life insurance (individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on‑site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

• Shape the design direction of the DB portfolio (Rao’s Homemade, Michael Angelo’s, Pacific Foods)
• Create impactful packaging and brand experiences that resonate with consumers
• Translate strategic objectives into compelling design solutions
• Develop original concepts and guide projects from ideation to completion

• Leading the development of package design concepts – from concept, execution, presentation, gaining approval, to completion.
• Communication Hierarchy – take communication hierarchy from the brief and translate into visuals that meet those requirements for packaging.
• Package Design Execution – bring communication hierarchy, food photography and typography to create premium design concepts.
• Premium Brand Design – understand the difference between standard and premium brands (e.g. Prego vs. Rao’s) and how to elevate package design for premium brands.
• Cross‑Functional
  
  Collaboration:
  
  partner with marketing, innovation, and commercialization teams to bring package designs to market effectively.
• Design Presentations: create and present compelling design decks that showcase strategic thinking for packaging concepts and other brand assets.
• Market & Trend Research: stay ahead of packaging and design industry trends, competitive landscapes, and emerging design techniques.
• Technical Execution: work closely with production teams to ensure flawless execution across all touchpoints.

• Marketing teams
• Innovation teams
• Production teams

• Bachelor’s Degree in Design, Visual Communication, or a related field.
• 6+ years of experience in brand and packaging design in consumer goods.
• Recent package design experience on nationwide CPG brands is required.
• Strong design strategy and execution skills—balancing creative vision with business objectives.
• Expertise in Adobe Creative Suite and other industry‑standard design tools.
• Experience in artwork production & pre‑press for high‑quality output across formats.
• Exceptional storytelling and presentation skills to communicate design rationale.
• Ability to work independently and collaboratively in a fast‑paced environment.

• Experience at a design/creative agency or in‑house for CPG strongly preferred.
• Knowledge of commercialization processes and participation in cross‑functional meetings.

The target base salary range for this full‑time, salaried position is between $80,300 and $115,500. Individual base pay depends on work location and additional factors such as experience, job‑related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401(k) and wellness benefits beginning on the first day of employment.

Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Mid‑Senior level

Full‑time

Design, Art/Creative, and Information Technology

Food and Beverage Manufacturing