Senior Manager, Digital Shelf Content & Operations

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.

Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.

Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

The Senior Manager, Digital Shelf Content & Operations owns the end-to-end digital content experience across Campbell’s brands and priority retailers. This role ensures product content is complete, accurate, optimized, and live on time, from item kickoff and content development through syndication, validation, and ongoing maintenance.

• Own the digital shelf content strategy, operating model, and roadmap.
• Establish and report KPIs, including on-time activation, content accuracy and completeness, enhanced content coverage, search visibility, ratings and reviews, issue resolution, and priority SKU readiness.
• Analyze performance by SKU, brand, retailer, and category to identify gaps and recommend actions.
• Develop retailer-specific content strategies based on search trends, retailer capabilities, shopper behavior, and competitive activity.
• Manage the content process from item kickoff and asset collection through syndication, publication, validation, and maintenance.
• Establish clear timelines, ownership, service levels, and escalation processes.
• Ensure product information is complete and accurate within Salsify, Syndigo, and related source systems.
• Manage content syndication through APIs, retailer portals, data pools, manual uploads, and third-party partners.
• Validate that content is published correctly and resolve upstream data, asset, or process issues.
• Lead root-cause analysis for recurring content defects.
• Develop SEO keyword strategies by brand, category, and retailer.
• Use search, content-health, competitive, and shopper data to improve titles, descriptions, imagery, attributes, and enhanced content.
• Partner with Brand Marketing and agencies to manage ratings and reviews strategy, sampling plans, coverage, recency, and performance.
• Measure and communicate the impact of content improvements.
• Own digital shelf readiness for innovation, packaging updates, item transitions, and discontinuations.
• Integrate digital shelf requirements into commercialization and go-to-market timelines.
• Maintain readiness tracking with clear risks, dependencies, owners, and completion dates.
• Ensure priority SKUs meet Campbell’s digital shelf standards across key retailers.
• Build relationships with retailer content, digital merchandising, and item-setup teams.
• Monitor retailer requirements, capabilities, and submission processes.
• Represe…