Senior Associate Brand Manager - Prego
Listed on 2026-10-10
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Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Sales & Marketing
Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover.
Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
As a key member of the Prego Brand Team, you will play a critical role in shaping the future of one of America's most recognized pasta sauce brands. This position requires a strategic and analytical marketer who can translate consumer, customer, and marketplace insights into actionable growth strategies across brand building, innovation, omnichannel activation, and business planning.
What you will do...Brand Growth Strategy & Portfolio Leadership- Lead the execution & support the development of Prego's long-term growth agenda, helping define where the brand can win across core Red Sauce, Alfredo, Blush, and future innovation platforms.
- Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics. Help build a 3-5 year roadmap that accelerates household penetration, increases consumption, and expands usage occasions.
- Support portfolio strategy by identifying opportunities to optimize assortment, enhance innovation productivity, and ensure resources are aligned to the highest-growth opportunities.
- Develop a deep understanding of the Italian meal solutions category, competitive dynamics, and evolving consumer needs.
- Champion consumer-first growth strategies and strengthening Prego's relevance in modern households. Help uncover new opportunities to drive household penetration, repeat purchase, and meal occasion expansion.
- Translate consumer and marketplace insights into compelling business recommendations that influence senior leadership decision making.
- Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams to develop retailer-specific growth strategies and activation plans.
- Drive initiatives that accelerate Prego's omnichannel performance, including digital shelf excellence, e-commerce growth, search, content optimization, retailer media, and consumer conversion strategies.
- Help identify opportunities to strengthen performance at key strategic customers, including Walmart, Kroger, Ahold Delhaize, Albertsons, and regional retailers.
- Partner closely with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, and Operations teams to develop and commercialize breakthrough innovation and renovation initiatives.
- Help…
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