Associate Brand Manager

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8. Here, you will make a difference every day.

You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).

Join Campbell’s Soup Company as an Associate Brand Manager. Your creativity and strategic prowess will be put to the test as you craft compelling marketing campaigns that not only ignite consumer passions but also drive our sales to unprecedented heights. You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our products in a fiercely competitive landscape.

Collaborating with cross-functional teams, you will influence product development, packaging innovations, and captivating storytelling that resonates with our diverse consumer base. In this role, your entrepreneurial spirit will be celebrated as you experiment with disruptive marketing tactics, leveraging cutting-edge digital strategies and exploring experiential activations to forge authentic connections with our consumers. Your influence will stretch beyond the office walls as you work closely with external partners and agencies to execute campaigns that leave a lasting impression on consumers’ hearts and minds.

• Collaborate closely with brand operations, integrated marketing, and innovation teams to align strategies and ensure successful brand development and activation.
• Develop a strategic framework for the brand’s growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives.
• Continuously evolve and refine the brand’s foundations to stay relevant and competitive.
• Act as a liaison between the brand and integrated marketing teams. Define campaign Key Performance Indicators (KPIs) and corresponding tactics that align with the brand positioning and target consumer. Ensure consistent brand expression across all consumer touchpoints.
• Work closely with the innovation team to create a pipeline of new products and platforms that align with the brand’s strategic direction. Lead cross-functional teams to deliver projects on time and within budget. Communicate project status, issues, and opportunities to the broader organization. Collaborate with the brand operations team to inform monthly integrated business planning.
• Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans.
• Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.

• With a keen eye on industry trends and customer insights, you will develop and executive comprehensive marketing strategies that align with our long-term business goals.
• Your ability to think strategically will be vital in identifying new opportunities and addressing challenges head on.
• Our fast-paced environment demands effective project management skills to oversee multiple…