Brand Manager, V8 Energy

## Brand Manager, V8 Energy Apply:
USA - NJ - Camden:
Full time:
Posted Today:
Req-68672
** Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8.
**** Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
**** Why Campbell’s...
*** Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
* Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
* Campbell’s offers unlimited sick time along with paid time off and holiday pay.
* If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
* Giving back to the communities where our employees work and live is very important to Campbell’s.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
* Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.## How You Will Make History Here...The Brand Manager, V8 Energy will drive growth within Campbell’s Meals & Beverages Division. You will build and execute plans to deliver annual brand, financial, and share objectives while strengthening your leadership, strategic, and execution capabilities. You will shape insight-driven marketing strategies, brand positioning, innovation, communications, and the long-term category vision, while supporting the Senior Director in developing the vision and strategic long-range plan for the V8 Energy portfolio.  

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What You Will Do ...
* Develop a holistic view of macro trends, the category and competitive landscape, and consumer motivations to identify key growth opportunities.
* Partner with the Integrated Marketing Team to translate marketing objectives into compelling content and activation across social, digital, and PR.
* Lead business analytics, including share, competitive performance, and consumption drivers; monitor results against objectives and recommend course corrections.
* Manage monthly consumption analysis and volume forecasting with Demand Planning and Sales Strategy, identifying risks and opportunities against the annual operating plan.
* Develop the innovation platform—including line extensions and new packs or formats—from concept through in-market execution.
* Lead cross-functional teams through the stage-gate and commercialization process.
* Partner with Sales and Insights to develop compelling sell-in stories and materials.
* Identify strategic knowledge gaps and partner with Consumer Insights to build learning plans.
* Manage the P&L responsibly, lead cross-functional business teams, commercialize and execute plans with excellence, and proactively identify margin-improvement opportunities.
* Manage and develop a Senior Associate Brand Manager and Associate Brand Manager.
* Support other category and marketing priorities as needed.  ## Who You Will Work With...You will report to and support the Senior Director while partnering across Integrated Marketing, Consumer Insights, Sales, Demand Planning, Sales Strategy & Planning, Breakthrough Innovation, Finance, Supply Chain, and R&D. You will also collaborate with creative, digital, social, PR, and media agency partners and influence external stakeholders, including key strategic retailers.  

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