Sr. Manager, Customer Strategy

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover.

Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

This role will support our Pepperidge Farm Frozen category, as well as strategic initiatives for the Rao’s sauce category. The Sr. Customer Strategy Manager serves as the execution arm of the business, partnering closely with field sales to ensure brand strategies are effectively embedded into customer plans. This position involves developing and executing customer-specific strategies, managing budgets, and optimizing trade and promotional activities to drive sales growth and profitability.

The Sr. Customer Strategy Manager is an essential member of the Sales Strategy team, serving as the primary liaison between customer sales teams and internal functions such as Brand, Finance, and Supply Chain. This role is integral to delivering key business objectives for the Pepperidge Farm Frozen and Rao’s Sauce business across all channels and categories. This position offers an exciting opportunity for someone who thrives in a fast-paced, team-oriented environment and values the opportunity to make a significant impact.

This is a hybrid role based in Camden, NJ.

• Collaborate with the Customer Sales Lead, Sales Finance, Shopper Insights, Category Strategy, and Category Management to identify and execute initiatives that support overall sales goals.
• Partner with the Trade & Promotional Planning Lead to co-develop customer and channel-specific Gross Sales, Net Sales, and Trade Annual Operating Plan targets.
• Budget Management; oversee area trade budgets, ensuring efficient allocation and spending to achieve business objectives
• Field communication: serve as the primary point of contact for communicating critical brand updates and sales priorities to the field sales team
• Work with the Revenue Growth Management (RGM) and Customer Sales Leads to develop and optimize promotional plans within company guidelines to maximize return on investment.
• Collaborate with Category Management and Customer Sales Leads to develop an optimized assortment strategy that aligns with national item priorities, as set by Category Strategy.
• Manage and communicate customer forecasts and key business drivers to internal teams, particularly Demand Planning and S&OP.
• Identify and address risks, opportunities, and solutions that balance both customer requirements and business needs.
• Conduct ad hoc business analysis to address emerging challenges or opportunities.
• Maintain strong working relationships with Sales Strategy teammates (Category Strategy, Trade & Promotional Planning), other sales functions (Category Management, Sales Finance, Customer Sales), and cross-functional teams (Brand, Finance, Supply Chain).

Sales and cross-functional teams

• Bachelor's degree required.
• 8+ years CPG sales experience required