Copywriter & Landing Page Optimization​/Promotion Specialist

We're seeking for a seasoned Copywriter that specializes in Landing Pages Optimization/creation, Google and Facebook Ads optimization/creation, e-mail sequences (service education, short and long-term nurture, special offers, etc.), creation/optimization and Content visualization to create professionally looking, crisp sales copy that has strong appeal to attract the right client, shows value for a 7-21 Day @ $5-15k health restoration retreat programs. You are quite “techy” and have a good understanding of the various sales and marketing systems needed to make it work.

You are someone who knows how to leverage AI tools, but has been crafting copy well before their emergence (you create genuinely valuable content, not AI-generated generic stuff). You’ve learnt how to speak to the soul of a reader, build the value and lead them to an action.

Our brief promotion history: for over 20 years, we have run Health Restoration Retreats and have 3 specialty websites (Emotional Wellness, Quit Smoking & Health Reboot) and 1 main site. Since 2023, we’ve done a lot of testing, driving Google Ads traffic directly to the specialty sites and, since the fall of 2025, to the Landing Pages. We've got some results from both, but conversion rates were low.

The landing pages generated unqualified leads (e.g., no funds, on disability, requested free service, etc.) and wasted a ton of consultants' time. We became a free hotline. When we got a qualified lead, we achieved a 25-40% conversion rate and typically required 1-2 calls to register them. Yes, some clients registered, but given the number of leads and the effort, the impact was minimal.

We had to interrupt what we were doing, but we believe there is more potential in the landing pages. There was a response, but the content might not be appealing or may be too shallow. Additionally, current sites and social media content need to be improved/ added to create an appeal. We want to find a way to better target and interest our clientele.

It is a unique service with diverse programs, and the market does not know about it or understand it. Market education is the key.

Feedback from our clients: you have an amazing service, but need to revamp your look (both websites and landing pages).

#1 Project:

Health Reboot Program:
Optimize the Landing Page and create a funnel with a long-term nurture e-mail sequence
.

• Health Reboot Program Site (
  YWR
  ):

Note:

The site has not been performing as well as our other specialty site, HYM (Heal Your Mind, see project #2).

• Health Reboot Program Landing Page:  – live copy used for Google Ads

#2 Project:

Emotional Wellness Program:
Landing Page and Funnel Optimization

Optimize or re-imagine e-mail sequences in Keap: no-show into “educational sequence”;
Post-consultation: not ready – into long-term nurture (get back to me in # of months); no money; special offer campaigns.

Emotional Wellness Program:
Optimize the Landing Page and funnel with long-term nurture e-mail sequence.

Emotional Wellness site (
HYM
):

Note:

It’s a mystery site: in the past times better conversions. For some months, it was good; others just money down the drain to Google/FB. Need help to crack the “conversion code” of generating “ready to do business” leads.

HYM short landing page:  - paused Google Ads

HYM long landing page:  (was used last year on Lead Pages and for some time this year. Good on FB and so so on Google).

NOTE:

Various A/B tests are stored in GHL

Project Sequence
:
We’ll start with the YWR, as the landing page is currently live. HYM has been paused due to “low effectiveness” for now.

Suggestions: experiment with creation of service explanation videos (not just us talking to the camera, but a visual interactive story) to help leads understand how the program works, show value and build trust (lead to the main site and to the sales funnel): create VSL copy for FB, we’ll record, you & your team can visualize the presentation, or we can use visual concepts PPT creation walk-through, with an AI voice narrative.

Payment’s structure: pre-agreed fixed rate on a per-project basis, based on the deliverables.

Exact project-specific deliverables TBD after your evaluation and plan creation…