Media Buyer

At Viral Nation
, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture.

Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive measurable results for clients. This role requires a strategic thinker with strong analytical skills and a deep understanding of audience targeting, bidding strategies, and performance metrics. Working closely with the strategy and creative teams, the Media Buyer ensures campaigns are aligned with brand goals and deliver maximum ROI.

The ideal candidate is detail-oriented, data-driven, and thrives in a fast-paced, collaborative environment.

• Launch, manage, and report on paid media campaigns across social, search, and programmatic platforms.
• Collaborate closely with the Manager, Paid Media and others Media Buyers to communicate campaign needs, performance insights, and optimization opportunities.
• Oversee daily monitoring and optimization to ensure campaigns meet performance goals and align with broader media strategies.
• Maintain quality control and ensure all campaigns adhere to client objectives, budgets, and timelines.
• Assist in preparing and presenting internal and external materials, including reports, strategies, and client updates.
• Participate actively in agency initiatives such as ideation sessions, training, and new business pitches.
• Confidently speak to campaign strategies, performance, and rationale when engaging with internal and external stakeholders.

• 3+ years of paid media buying experience within a performance marketing or media agency.
• Strong understanding of paid media from both qualitative and quantitative perspectives, including Paid Social, Paid Search, and Programmatic is highly preferred.
• Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing.
• Proficient in Google Workspace.
• Experience managing workflows via project management tools (e.g., , Asana, Click Up).
• Strong creative sensibility and awareness of current marketing trends.
• Highly organized with strong accountability for timelines, deliverables, and campaign performance.
• Deep understanding of marketing best practices, testing methodologies, and optimization strategies.
• Fluent in English, both spoken and written.

This role has an annual salary range of $70,000 to $80,000 CAD
.

This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.

Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria.

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates in our recruitment process. Our hiring teams make all hiring decisions.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.