Head of Paid Social

Location: Victoria

Overview  This role is focused on paid social. We’re looking for a results-driven, hands-on growth leader to own and scale our Paid Social programs. As the Head of Paid Social, you’ll be responsible for driving customer acquisition and high-quality lead generation across our home services portfolio (e.g., home remodeling, roofing, window replacement), with Paid Social at the center of our growth strategy.
You’ll oversee an annual media budget exceeding $25M, with a mandate to significantly accelerate performance across paid social and native channels. In parallel, you’ll play a critical role in launching and scaling a new business vertical that will rely heavily on Paid Social to fuel its market entry and long-term growth.
This role blends strategic ownership with deep, hands-on leadership—setting the vision for growth marketing while remaining close to the data, platforms, and creative that drive results.
This is an  in-person role   based in our Victoria, BC office , reporting directly to the CMO. You’ll be responsible for scaling the team in alignment with our aggressive growth plans. This role sits at the epicenter of growth for our home services business, driving the audience acquisition strategies that power increasing client demand.

What you will do:

Responsibilities   Own & Evolve the Paid Social Growth Strategy  Own the end-to-end strategy, planning, and execution of our Paid Social and Native Advertising programs across Meta, Tik Tok, You Tube, and emerging platforms.
Manage and optimize a multi-million dollar budget with a focus on efficient scale, lead quality, and sustained growth.
Define and continuously evolve our paid social growth roadmap to support both mature lines of business and new vertical launches.
Serve as an internal and external subject-matter expert and thought leader in Paid Social and performance marketing.

Drive Channel Performance & Innovation  Champion a test-and-learn culture: design experiments, analyze results, and rapidly operationalize wins across channels and markets.
Regularly dive into performance data yourself, spotting trends, anomalies, and opportunities, and translating insights into action.
Continuously optimize targeting, bidding, creative, and spend to hit CPL, lead volume, and quality goals.
Lead the adoption and scaling of AI-powered tools to accelerate creative development and testing across static and video formats.
Partner closely with Sales, Product, and Creative to align goals, improve downstream performance, and unlock new growth levers.

Set the vision and direction for the Growth Marketing team, fostering a culture of accountability, curiosity, and continuous improvement.
Coach and develop talent through clear growth paths, regular feedback, and hands-on mentorship.
Scale the function in 2026 and beyond: defining roles, hiring top talent, and leveling up capabilities as spend and complexity grow.
Executive Reporting & Insights  Deliver clear, compelling performance updates and growth insights to senior leadership, including recommendations, forecasts, and risks.
Own attribution learning, performance analysis, and forward-looking planning.
Ensure daily and weekly reporting is accurate, timely, and actionable.

Who you are   8-12+ years of experience in performance or growth marketing, with deep expertise in Paid Social.
Proven success owning and scaling multi-million dollar paid media budgets.
Strong background in high-volume lead generation, ideally within home services or similar performance-driven verticals.
A fast-moving, adaptable leader who thrives in dynamic environments and embraces experimentation, rapid iteration, and change.
Highly analytical, with experience optimizing for CPL, lead volume, and lead quality.
Comfortable staying hands-on in platforms like Meta Ads, Tik Tok Ads, You Tube, and other Paid Social tools when needed.
Experienced using AI-driven creative and performance tools to produce and scale high-performing ad assets.
BS/BA in Marketing or Business required; MBA a plus.
Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience.
Compensation:  $155k-185k…