Senior Content Strategist

Are you the kind of person who sees content strategy as a system to be architected, not a collection of random tactics?

Do you approach client problems analytically—diagnosing root causes through data before designing solutions?

If that sounds like you, you might be the strategist we’re looking for at Foundation.

Foundation is a remote B2B content marketing agency working with ambitious SaaS and Higher Ed brands that expect more than content production—they expect strategic thinking, analytical rigor, and measurable growth. We help organizations scale through SEO, content, and strategic distribution. The people who succeed here are independent thinkers who solve problems through analysis, build frameworks that create clarity, and deliver results without needing constant direction or validation.

Foundation is growing, and most of our best client relationships start with great strategy work. Our strategists are the intellectual foundation of what we sell and how we deliver: they're the ones who translate business problems into content systems that actually move metrics. As we scale, we need more strategic capacity from people who can think independently, diagnose complex situations, and build frameworks that guide execution across teams.

• People who are energized by solving complex problems through data and clear frameworks.
• Value both autonomy and structured collaboration. You’re comfortable leading your own work while integrating effectively within cross‑functional teams.
• Enjoy communicating insights backed by evidence and logic, helping others understand the “why” behind each strategy.
• Thrive in environments that balance creative thinking with analytical precision.
• Prefer clarity, process, and repeatable systems over guesswork or improvisation.
• Take pride in refining strategies through iteration and measurement.

• Need high levels of social interaction or collaborative ideation to do your best work
• Prefer relationship management and client servicing over analytical problem‑solving
• Avoid diving into data or struggle to translate insights into structured recommendations
• Expect someone else to define the strategy while you execute pieces of it
• View content strategy as primarily creative brainstorming rather than systematic thinking

You own content strategy and strategic outcomes for assigned client accounts. This means you're accountable for diagnosing business challenges, designing content systems that address them, and ensuring those systems drive measurable growth. You build frameworks, identify patterns in performance data, and translate complexity into clarity for both clients and internal teams. You work independently but provide direction to others—your judgment shapes what gets built and how success is defined.

Core Responsibilities

• Develop and execute comprehensive, data‑driven content strategies aligned with client objectives and performance goals.
• Analyze audience insights, funnel data, and geographic trends to uncover strategic opportunities.
• Lead collaborative planning sessions with SEO, Paid Media, and Production teams to ensure content programs operate as cohesive systems.
• Conduct recurring content audits, identifying growth gaps and recommending improvements.
• Build scalable frameworks and documentation to standardize strategy execution across accounts.
• Present strategic findings, performance outcomes, and recommendations to clients and internal stakeholders with clarity and authority.
• Mentor junior strategists by modeling analytical depth, structured thinking, and professional communication.
• Maintain alignment between content initiatives and larger digital marketing and business KPIs.

• Your client accounts are hitting or exceeding content-related KPIs: traffic growth, qualified leads, conversion improvements
• Clients trust your strategic judgment and defer to your recommendations because they see the data and logic behind them
• Internal teams execute more confidently based on your strategic direction—fewer questions, less rework, clearer alignment
• You've identified and documented strategic…