Marketing Coordinator, Social & Content

JOB DESCRIPTION:
Marketing Coordinator, Social & Content

REPORTS TO:
Marketing & Brand Manager

This position offers a competitive base salary of $60,000 annually plus benefits.

If you are excited about being part of the team at a unique outdoor experience, then keep reading! Malahat Sky Walk is an exciting tourist attraction on Southern Vancouver Island. The experience includes a Welcome Centre, a 600-metre accessible treetop walk through a beautiful coastal forest leading to a 10-storey architecturally stunning Spiral Tower offering unparalleled views of southern Vancouver Island.

Perfect for all ages and abilities, the Sky Walk experience provides a stunning new perspective of beautiful southern Vancouver Island and is truly a must-do activity in British Columbia. Our team is passionate about connecting with guests, sharing the beauty of our destination, and creating memorable moments through storytelling and exceptional service. Join the team at Malahat Sky Walk, where breathtaking views meet exceptional guest experiences!

POSITION OVERVIEW

We are hiring a platform-native storyteller to help grow and evolve our social presence across Instagram, Facebook, Linked In, Tik Tok, You Tube, and Little Red Book. This role is for a creative at heart; someone who can write place-led content, story-driven captions, produce compelling short-form video, and build community through authentic engagement. You'll conceptualize, capture, produce, and publish content weekly, manage external shoots and suppliers, and build a strong, organized content library.

While social and content are the core focus, you'll also support broader marketing execution including event listings, newsletter support, month-end reporting, and other coordination tasks.

DUTIES and RESPONSIBILITIES (include, but are not limited to)

Platform-First Content Creation & Publishing; Create content tailored to each channel. You will:

• Plan, create, and publish platform-specific content across IG, FB, Linked In, Tik Tok, You Tube, Pintrest, and Little Red Book (weekly publishing cadence and maintain monthly calendar)
• Produce and edit short-form video for Reels/Tik Tok/Shorts
• Write place-led, storytelling captions that feel human, vivid, and on-brand, supported by your own creative voice
• Create structured content outlines (e.g., post, story sequence, reel, thumbnail, caption variations)
• Maintain consistent brand standards across visuals, tone, and messaging

Social Engagement & Community Building; Social success requires being social. You will:

• Engage daily: respond to comments/DMs, build relationships, and foster conversation
• Actively interact with aligned accounts (tourism, partners, creators, community voices) to grow visibility
• Monitor sentiment and provide social "pulse checks" to the leadership team

Content Planning, Research & Trend Intelligence; You will:

• Support the social media plan with research, insights, and emerging trend tracking
• Build weekly/monthly content outlines with clear goals, themes, and platform-specific execution
• Identify opportunities for test-and-learn content (new formats, series ideas, recurring pillars)
• Maintain a clean internal system for content planning, approvals, and asset tracking

Shoot & Supplier Management (Production Coordination); You will:

• Coordinate external shoots and suppliers (photo/video/creators) with briefs, shot lists, schedules, and deliverables
• Ensure content is delivered on time, on brand, and within scope
• Manage asset organization: naming conventions, storage, usage rights/permissions are secured and documented, and evergreen library building
• Source and recommend creators/partners where appropriate and assist with content collaborations

Broader Marketing Support; You will:

• Create event listings for relevant platforms and community calendars
• Assist with newsletter creation (content blocks, subject line ideas, formatting support, QA)
• Support month-end reporting (social performance summaries and key insights)
• Provide general marketing admin support as needed (coordination, tracking, internal comms support)
• Provide support to other Malahat Sky Walk departments as needed to ensure smooth operations and exceptional guest experience
• Other duties as assigned

REQUIRED EXPERIENCE, ABILITIES and QUALIFICATIONS To excel in this role, you should demonstrate:

• Three (3) years experience working with Social Media within a business environment
• A creator mindset and operational discipline: imaginative, but structured and reliable
• Detail-orientation with strong quality control skills (copy, design, captions, specs)
• That you are curious and trend-aware, but grounded in brand and strategy
• Comfort collaborating with internal teams and external partners while also working independently
• The ability to move fast while staying thoughtful and on brand
• Proven experience creating platform-specific social content (IG/FB/Tik Tok/Linked In/You Tube/Pintrest)
• Strong writing, editing, and creative briefing skills (copy that tells a story, not just describes a feature)
• Strong…