Audience Insights Marketing Leader at Farber

Location: Tignish

Join Farber as a Marketing Leader specializing in Audience Insights, shaping the brand’s understanding and engagement with customers. This remote role is ideal for strategic thinkers.

As the Marketing Manager at Farber, you will translate insights into meaningful marketing strategies that resonate deeply with our audience. With your robust experience in brand planning and a minimum of 8 years in the field, you’ll guide the development of customer personas and insights frameworks. Collaborate extensively with teams to ensure marketing efforts are aligned with customer behavior and motivations.

Key Responsibilities:

• Develop and execute the annual marketing learning agenda

• Synthesize research to inform customer understanding

• Ensure consistent messaging across all channels

• Lead the evolution of segmentation models and audience frameworks

• Build a strong insight-driven marketing culture

Requirements:

• 8-10 years in brand planning or audience insights

• Strong experience with customer insights application

• Proven ability to influence marketing execution

• Comprehensive understanding of research methodologies

• Experienced in multi-stakeholder environments

Shape Farber’s marketing strategy and engage customers meaningfully.
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