Communications Manager

Who We Are:

Nestled in the southwestern corner of Alberta, in the rugged and legendary Canadian Rockies, Castle is as authentic as it gets. Hard-working, hospitable, and here for the powder is what we’re all about. With less than 200 employees we’re a small, passionate team of winter enthusiasts. Here, we’re all family and you will quickly find you are right  this sounds like you, then we want you to join us.

Our resort is not owned or operated by a large ski conglomerate; rather by a bunch of local skiers and riders who are passionate about steep terrain and great snow.

Operational decisions are made here (head office = the basement of the day lodge) and our long-term direction is plotted by a group of passionate, volunteer board of directors who represent more than 200, predominately local shareholders. More Info including staff perks can be found at:

Castle Mountain Resort is seeking a dynamic Communications Manager to lead the design and execution of a strategic sales, communications, and marketing plan for the resort's products and services. This role oversees group and corporate sales, advertising, public relations, strategic partnerships, sponsorship development, and marketing collateral, while also supporting the resort's information technology needs. This is a hands-on role spanning all aspects of sales, communications, and marketing.

From brand concept through implementation, paired with significant supervisory responsibility. We're looking for a strong, confident leader ready to shape how our resort is experienced by guests, partners, and the community!

• Opportunity to work in the beautiful South Canadian Rocky Mountains
• Health and dental benefits (eligible after 3 months of continuous employment)
• Full mountain season pass. Also eligible for spouse/dependents
• Several employee discounts around the resort
• Wage commensurate with experience plus a commission structure
• Full-time, year-round employment (40 hours per week)

Strategic Marketing & Brand Management

• Build brand strategy, experience, and reputation management to position Castle Mountain as a premier resort experience in the region, while shaping the guest experience across key revenue channels — season passes, ticketing, F&B, snow school, accommodations, and summer operations.
• Establish short- and long-term sales, marketing, and communications goals and programs to drive market share, expansion, and profitability.
• Evaluate market response to advertising programs and adjust plans in real time to stay ahead of changing market and competitive conditions.
• Drive group, corporate, and season pass sales to directly support revenue growth across all resort verticals.
• Lead the development, execution, and oversight of Castle Mountain Resort's digital, online, and social media strategy across platforms.
• Write, produce, and capture original, compelling multimedia content — including on-mountain guest and athlete photography and video — that inspires and drives engagement.

Public Relations & Strategic Communications

• Drive positive PR while liaising with regional, national, and international media and industry representatives.
• Leverage strong communication skills to drive awareness, messaging, and campaign activations.

Cross-Functional Leadership & Culture

• Foster positive interpersonal relationships and open communication within the Communications team and across all resort departments.

IT Operations & Technical Infrastructure

• Manage the resort's IT Administrator, who is responsible for POS systems, Wi‑Fi, and property‑wide network connectivity. The IT Administrator coordinates directly with vendors and technicians for troubleshooting, upgrades, and maintenance to ensure seamless operations. No technical skills required — this role provides oversight and direction, not hands‑on technical work.

Education & Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 4+ years of experience in sales, marketing, or communications, including at least 2 years in a leadership capacity.
• Background in ski, resort, hospitality, or tourism…