Marketing Director at LaSalle College

Location: Outaouais-Sud (Thurso)

Elevate LaSalle College's presence as the Marketing Director, focusing on strategic enrollment and brand visibility initiatives. Lead a dynamic team and enhance marketing activities across various channels.

Under the Executive Director's guidance, you'll craft and implement LaSalle College's comprehensive marketing strategy.

Your role involves collaboration with admissions, communication, and academic departments to drive enrollment growth. Experience in digital marketing and a solid understanding of higher education is essential, as you’ll manage campaigns and guide a local team.

Key Responsibilities:

• Develop LaSalle College's marketing strategy in alignment with group goals

• Oversee planning, execution, and optimization of marketing campaigns

• Maintain brand consistency across all communication platforms

• Supervise the local marketing team and their projects

• Analyze campaign performance against key performance indicators

Requirements:

• University degree in marketing or related field

• 7-10 years of marketing experience, including team management

• Strong knowledge of higher education marketing

• Expertise in digital marketing, SEO/SEM, and CRM

• Proficiency in French and professional English skills

Drive LaSalle College's marketing effectiveness and student enrollment through your innovative strategies and leadership.
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