Marketing Manager – Events

• Develop and execute lead generation programs through marketing activities, events, webinars, and round tables
• Support and execute integrated ABM strategies targeting high-value accounts with Sales
• Develop tailored campaign and event content and offers aligned with each stage of the buyer journey
• Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
• Use marketing technology and processes to manage campaigns, events, audiences, performance metrics, and reporting
• Create and deliver event experiences showcasing company services
• Lead project management to deliver campaigns and events on time and on budget
• Manage the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up
• Collaborate with marketing, sales, executives, stakeholders, and external vendors
• Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies
• Track and report lead capture, follow-up workflows, pipeline contribution, and revenue
• Coordinate campaign and event debriefs to optimize processes
• Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

• Bachelor’s degree in marketing, communications, or a related field
• Proven 5+ years of B2B marketing experience, ideally in cybersecurity or fast-moving tech environments
• Proven experience planning and executing in-person events, including 3rd party events and round tables
• Proven experience planning and executing virtual events, including webinars, round tables, and podcasts
• Experience with project management tools such as

Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event management and performance optimization. Proficient in managing the full lifecycle of marketing campaigns and events, ensuring alignment with sales and stakeholder objectives.

• B2B Marketing Experience
• Event Planning and Execution
• Lead Generation Programs
• Project Management
• Marketing Technology Utilization

• Lead Generation
• Campaign Development
• Event Management
• Performance Analysis
• Budget Management

• Collaboration
• Communication
• Project Management

• Cybersecurity
• Tech Environments
• ABM Strategies
• Buyer Journey
• Virtual Events

• Marketing Automation Tools