Digital & Product Manager

Position: Digital & Product Manager – Away From Home
Location: Rougemont

Reporting to the Director Marketing Away From Home, the successful candidate will drive growth across food service B2B brands, private label portfolios, and Away From Home applications of business unit-managed brands through customer-focused marketing, product marketing, digital communications, and effective commercialization.

As the operational engine of the B2B marketing team, this role transforms strategic direction into tangible business results.

Job advantages

A competitive salary with opportunities for advancement and career development.

Access to a group insurance plan & a pension plan with employer contributions.

Telemedicine & employee and family assistance programs.

On-site gym.

Company-sponsored activities and events.

Recognition & wellness programs for employees.

Key activities

Manage commercialization projects related to national brands and B2B private label products.

Coordinate product lifecycle management activities from launch through discontinuation.

Collaborate closely with cross-functional stakeholders to coordinate the development, commercialization, and launch of innovation initiatives.

Coordinate packaging updates, artwork revisions, and product documentation.

Maintain product information, portfolio records, and marketing assets.

Develop sales tools and customer support materials.

Support the development of promotional materials for regional trade shows.

Integrated Marketing & Digital Communications

Develop and execute B2B marketing CRM, email marketing, and marketing automation programs.

Support lead generation, customer retention, and engagement initiatives.

Monitor campaign performance and recommend optimization opportunities.

Execute content marketing strategies aligned with business objectives.

Create and update digital communications tools (Website content, email campaigns and newsletters, product communications).

Ensure consistent messaging and brand standards across all customer touchpoints.

Performance & Budget Management

Plan, coordinate, and execute marketing projects.

Manage timelines, deliverables, and cross-functional collaboration.

Track budgets, invoices, purchase orders, and marketing expenditures.

Support annual planning, forecasting, and budget management activities.

Ensure marketing initiatives are delivered on time and within budget.

Required Training And Experience

BAC in business administration, marketing, digital marketing, or a related field.

3 to 5 years of marketing experience within the consumer-packaged goods (CPG) industry.

Experience in product marketing, go-to-market strategy development, and B2B marketing environments.

Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools.

Experience in the food service, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is considered a strong asset.

Understanding of distributors, brokers, food service, retail, and private label business models is considered an asset.

Skills sought

Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally.

Excellent communication and presentation skills.

Strong customer-centric mindset.

Creativity, autonomy, and a proactive approach to identifying growth and performance improvement opportunities.

Ability to analyze market data, trends, and customer needs.

Ability to thrive in a fast-paced, entrepreneurial environment.

Strong collaboration and cross-functional leadership skills.

Results-oriented with strong business acumen.

Excellent organizational and project management capabilities.

Specific Condition To The Position

Availability and ability to travel across North America, as required by the company.

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