Digital Product Manager at Lassonde

Location: Rougemont

Shape B2B growth with Lassonde as a Digital Product Manager. Lead initiatives in food service marketing, product commercialization, and digital communications to drive significant business results.

This role reports to the Director of Marketing Away From Home and requires a strong focus on food service B2B brands and private label portfolios. As part of the marketing team, you will transform strategic goals into actionable plans through effective collaboration with stakeholders and innovative marketing techniques.

Key Responsibilities:

• Manage B2B commercial product projects from inception to launch

• Coordinate product lifecycle and packaging updates

• Develop sales tools and customer support resources

• Execute email marketing and CRM initiatives

• Monitor campaign performance and recommend improvements

Requirements:

• Bachelor’s degree in marketing or related field

• 3-5 years in consumer-packaged goods marketing

• Experience in digital marketing and B2B environments

• Bilingual proficiency in French and English

• Strong project management and analytical skills

Embrace digital marketing and results-driven initiatives at Lassonde, making a tangible impact in the food service industry.