Product Marketing Specialist

Location: East Haldimand County (Waterdown)

Product innovation and brand alignment define this Marketing Specialist role, combining digital marketing, graphic design, and social media leadership.
Reporting to the Director of Sales and Marketing, you will work closely with the Principal Product Specialist. The position spans product vision, market research, content creation, and coordinated launches. You will help translate ideas into prototypes and final products.

Key Responsibilities:

Maintain Hendriks' website and social media presence
Ensure brand consistency across communications and marketing materials
Develop product visions, strategies, roadmaps, and requirements
Coordinate product development with production, greenhouse, marketing, and sales
Plan launches, campaigns, sales training, and performance monitoring
Requirements:
College or bachelor's degree in Marketing, Graphic Design, or relevant program
Expert Adobe InDesign, Photoshop, Illustrator, and Microsoft Office skills
Working knowledge of Acrobat, Premiere Pro, Canva, and generative AI tools
Strong digital marketing, graphic design, and content creation understanding
Strong project management, organizational, communication, and customer relationship skills
Apply product marketing expertise, creative production skills, and brand stewardship to support Hendriks Greenhouses product innovation.