Digital Marketing & Creative Specialist

The Digital Marketing & Creative Specialist brings Champion Credit Union’s brand to life through creative strategy, graphic design, compelling storytelling, marketing automation, and coordinated digital marketing initiatives. This position develops original concepts and high-quality visual assets for campaigns and communications, creates engaging content across digital channels, manages marketing automation and email campaigns, and maintains website content. The specialist collaborates with internal teams and external partners to ensure consistent brand representation, effective communication, and strong campaign performance.

• Proactively develop original marketing ideas, campaigns, and creative concepts that align with strategic priorities, strengthen brand awareness and support organizational growth.
• Identify emerging marketing, design, content creation, and consumer engagement trends and recommend relevant opportunities.
• Translate organizational objectives into creative concepts and actionable marketing initiatives.
• Contribute fresh perspectives and innovative approaches that strengthen member engagement and differentiate Champion Credit Union in the marketplace.
• Develop engaging, original content for websites, email campaigns, digital advertising, and other marketing channels.
• Produce written and multimedia content that communicates the credit union's value proposition in an approachable, relevant, and engaging way.
• Collaborate with internal departments to identify stories, campaign opportunities, and marketing needs.
• Assist in developing video concepts, scripts, photography, and short-form digital content.
• Design professional, visually compelling marketing materials across digital and traditional channels.
• Translate creative concepts into polished designs that reflect Champion Credit Union's brand identity and campaign objectives.
• Maintain brand consistency while introducing fresh visual ideas and exploring design tools and techniques that enhance marketing effectiveness.
• Explore and implement design tools, technologies, and creative techniques that enhance marketing effectiveness.
• Develop, execute, and maintain email marketing campaigns and automated communications supporting member acquisition, onboarding, engagement, retention, and product awareness.
• Manage marketing automation workflows, audience segmentation, campaign scheduling, and performance monitoring within established systems.
• Analyze campaign results and recommend improvements to increase engagement, conversion, and communication effectiveness.
• Maintain campaign templates, processes, and documentation to support consistency and efficiency.
• Ensure digital communications follow established brand standards, approval processes, compliance requirements, and accessibility practices.
• Maintain and update website content to ensure accuracy, relevance, consistency, and alignment with current marketing priorities.
• Coordinate with external vendors by providing marketing objectives, audience insights, brand guidance, creative materials, and organizational priorities.
• Review vendor reports, recommendations, and performance insights with the Director of Marketing to identify opportunities for improvement.
• Coordinate approved website updates, creative changes, and campaign recommendations with appropriate vendor partners.
• Support SEO and paid digital initiatives by developing relevant content, messaging, creative assets, landing page materials, and calls to action.
• Track vendor deliverables, recommendations, and outstanding requests to support timely communication and follow-through.
• Manage creative projects from initial concept through development, refinement, approval, and final delivery.
• Manage multiple creative and digital marketing assignments while maintaining quality, accuracy, and timeliness.
• Ensure compliance with all applicable regulations, including BSA, OFAC, the Patriot Act, and all state and federal laws.
• Perform additional duties assigned by supervisor.

None.

• Demonstrated ability to develop original ideas and transform concepts into polished marketing materials.
• Strong visual design capabilities and proficiency with Adobe Creative Cloud, Canva, or comparable creative…