Director of Sales & Marketing

Double Tree by Hilton Canton Downtown is seeking a highly qualified and skilled Director of Sales & Marketing to lead our Award-Winning Full-Service Hotel.

As the first of multiple Full-Service Hotels being developed in conjunction with the Hall of Fame Village this is a highly visible and impactful position. The Director of Sales & Marketing will not only lead the Double Tree by Hilton team, but be called upon for involvement in our future hotel developments, one of which is a Hilton branded Full-Service Tapestry hotel that is in the final approval stage.

As a wholly owned subsidiary of the Hall of Fame Village portfolio the Double Tree by Hilton Canton Downtown is already a high performing and extremely important asset to the overall development. The ideal candidate will relish involvement with the many stakeholders including Hilton, The Pro Football Hall of Fame and Hall of Fame Village ownership. Our over 11,000 square feet of Banquet and Catering space offers an event footprint that is unmatched in the Canton area.

In addition, our signature destination restaurant, the 330 Bar & Grill continues its great success, delivering an exceptional guest experience with its vibrant atmosphere and craveable food & drink. Every year since opening as the Hilton Hotel Conversion of the Year in 2020 our Team has achieved a pinnacle brand or company award for our excellence in customer and event service.

The Director of Sales & Marketing will be an Executive Committee member working closely with the General Manager and peer group to be a strong whole hotel minded leader. If you are looking to be part of a high growth, visionary environment with a focus on team building and culture then we would love to connect.

We are currently hiring to add a trusted key member of the Executive Committee as the Director of Sales & Marketing to lead and manage the sales and catering department. The ultimate mission of this role will be to achieve or exceed established departmental booking goals and budgeted hotel room and catering revenues, grow market share for hotel over prior year and over the competitive set as measured by the Smith Travel Report (STAR), as well as, ensures the efficient execution of all departmental sales and service processes both internally and externally to ensure a high level of customer service, employee morale, inter-departmental communication and teamwork.

Positioned as one of the key hotel leaders, this is a phenomenal opportunity to:

• Provide strategic direction and insight to aid hotel employees, supervisors and managers in successfully executing their job responsibilities.
• Be a key member of the Leadership team liaising with all department heads across the hotel
• Empower sales staff to make decisions and drive sales process.

A strong predictor of success for the Director of Sales & Marketing will be:

• Analyze and manage business opportunities to achieve the highest profit margins for department and hotel
• Achievement of the sales team’s monthly and quarterly booking goals
• Effectively establish and implement department Standard Operating Procedure’s (SOPs) in accordance with Crestline and franchise guidelines
• Develop cohesion with direct reports and maximize productivity amongst the team by providing continuous opportunities for career development

• Director of Sales & Marketing
  - Area Director of Sales
  - Regional Director of Sales
  - Regional Vice President of Sales
  - Vice President of Sales & Marketing

• Develop and manage sales and marketing operating budget in accordance to the hotels business plan.
• Manage the sales process and coordinate leads as needed
• Proactive and continuous sales efforts
• Development, maintenance and implementation of sales action plans.
• Monitor competitor production and sales/marketing activities
• Negotiating, detailing and administration of required documents for group rooms and related events.
• Direct supervision of the sales, catering and conference services staff
• Ensure appropriate rates and room blocks are offered to maximize market performance
• Hold regular meetings with sales staff to measure performance, establish pro-active sales action plans and communicate goals and sales action plans
• Negotiate group and company contracts with in approved Crestline guidelines
• Manage RFPs process to maximize market account production
• Identifies marketing opportunities and executes marketing plan
• Tracks marketing initiatives and measures ROI
• Implementation of marketing…