Automotive Sales Consultant

Canton Ford – Canton, TX
Full-Time | $60,000–$80,000 Annually

Canton Ford is growing, and we're looking for motivated, competitive, and customer-focused Sales Consultants to join our team.

Expected Pay Range: $60,000–$80,000 annually, based on performance.

You don't have to be a lifelong car salesperson to succeed here. We're looking for people who can communicate, build relationships, follow a process, and take care of customers. Automotive sales experience is a plus, but we're willing to train the right person with the right attitude and work ethic.

At Canton Ford, we combine the opportunities of a professional Ford dealership with the hometown, family-style atmosphere of East Texas.

The Sales Consultant is responsible for helping customers select and purchase new and pre-owned vehicles while delivering an exceptional customer experience from the initial conversation through delivery and beyond.

Successful Sales Consultants at Canton Ford are expected to build relationships, develop repeat and referral business, maintain consistent follow-up, understand our products, and represent the dealership professionally in every interaction.

• Greet customers and establish a professional, comfortable buying experience
• Identify customer wants, needs, budget, and vehicle preferences
• Assist customers in selecting new and pre-owned vehicles
• Conduct professional vehicle demonstrations and test drives
• Maintain strong knowledge of Ford vehicles, technology, features, and available programs
• Present vehicle options clearly and professionally
• Follow the Canton Ford sales process from initial contact through vehicle delivery
• Follow up with internet leads, phone opportunities, and showroom customers
• Maintain consistent communication with unsold prospects
• Build repeat and referral business through outstanding customer service
• Utilize the dealership CRM to document customer activity and follow-up
• Respond to leads quickly and professionally
• Complete required Ford product and sales training
• Maintain contact with customers after the sale
• Ask satisfied customers for referrals and reviews
• Work with Sales Management and the Finance Department to provide a smooth purchasing experience
• Represent Canton Ford professionally both inside and outside the dealership

• Strong communication and people skills
• Positive attitude and professional appearance
• Competitive and self-motivated personality
• Strong work ethic and dependable attendance
• Ability to follow a proven sales process
• Comfortable communicating by phone, text, email, and in person
• Willingness to learn Ford products and technology
  • Ability to work in a fast-paced, performance-driven environment
  • Strong follow-up and organizational skills
  • Customer-first mentality
  • Coachable and willing to accept feedback
  • Ability to work as part of a team
  • Valid driver's license and acceptable driving record
  Automotive sales experience is preferred but not required. No Automotive Sales Experience? That's Okay.

  Some of the best sales professionals come from outside the automotive industry.

  Candidates with backgrounds in retail, hospitality, restaurants, wireless sales, insurance, real estate, customer service, outside sales, and other performance-driven industries are encouraged to apply.

  If you're comfortable talking with people, willing to learn, motivated by your results, and serious about building a career, we want to meet you.

  Performance Expectations

  Canton Ford Sales Consultants are expected to consistently focus on:

  • Monthly vehicle sales
  • Lead response and follow-up
  • Appointment setting
  • Appointment show rate
  • Demonstration and test-drive opportunities
  • Closing percentage
  • CRM utilization
  • Customer satisfaction
  • Online customer…