Product Manager; Brand Manager): Consumer Job Cape Town area,South Africa,Business

Position: Product Manager (Brand Manager): Consumer
Key Responsibilities Strategy and Planning

Achieve and exceed set brand and portfolio targets, in line with planned requirements.
Develop brand strategies aligned to divisional requirements as set out by the Divisional Marketing Manager.
Ensure effective implementation of strategies down the value chain and in partnership with RSM’s and Reps
Ensure compliance with and adherence to the Marketing Code Authority principles as enforced and approved by the company.
Ensure that activities always comply with relevant legislation, ethical standards, and company policies.
Effective planning, budgeting, and advertising management
Forecast accuracy
Align with the Marketing Manager and cross-functional stakeholders to ensure strategies align to business goals.
Work with the National Key Accounts Manager to ensure listings of Pharma Dynamic products at Key Accounts
Work with Business Development Manager and Business Analyst to identify new opportunities and provide market intelligence for launch decisions
Achieve top and bottom-line objectives as per Organisational goals
Recommend and assist sales with market penetration strategies to reach expectations.

Management

Networking

Attend congresses as required
Work in field with TM’s (reps) to ascertain their implementation of strategies and effective use of promotional material
Identify training gaps in field (product, education, implementation)
Manage and improve external stakeholder relations and company reputation
Keep up to date with the latest pharmaceutical and consumer trends to optimise sales opportunities and ensure the team understand how best to implement the relevant information to their customers.
Monitor competitor activity and competitors’ products and provide timeous feedback to internal commercial stakeholders.

Digital and automation: