Paid Search; PPC Manager

Position Overview

MCI is one of the fastest‑growing tech‑enabled business services companies in the USA, with a strong call center footprint and operations that extend across multiple countries. MCI delivers Customer Experience (CX), Business Process Outsourcing (BPO), and Anything‑as‑a‑Service (XaaS) cloud technology solutions across a wide range of industries, including healthcare, retail, government, education, telecom, technology e‑commerce, and financial services. Our contact centers are powered by both on‑site and remote agents, leveraging advanced technologies to enhance customer journeys, drive scalability and reduce costs.

• Lead the strategy, development, execution, and optimization of paid search campaigns across Google, Bing, and additional paid media platforms.
• Build and implement advanced PPC strategies designed to meet aggressive growth targets and strengthen overall performance.
• Analyze campaign data at a deep level, translating insights into smart, data‑driven recommendations to maximize ROI.
• Oversee PPC budgets, forecasting, pacing, and bid management to ensure spend efficiency and performance alignment.
• Mentor, train, and support junior PPC specialists while influencing broader marketing decisions related to search strategy.
• Partner closely with content, design, analytics, and product teams to ensure seamless campaign alignment and execution.
• Conduct detailed performance reviews and prepare executive‑ready reports and insights for leadership.
• Manage landing page optimization, experimentation, and creative testing to improve conversion rates and user engagement.
• Stay current with industry developments, emerging technologies, platform updates, and innovative advertising opportunities.
• Identify and evaluate new channels, automation tools, and scalable testing strategies to enhance overall performance.

• Bachelor’s degree in Marketing, Business, or a related field;
  Master’s degree preferred.
• 5+ years of direct experience managing paid search campaigns, demonstrating strong ROI and scalable growth.
• Expert‑level proficiency in Google Ads, Bing Ads, analytics platforms, and advanced reporting tools.
• Proven leadership and mentoring ability, with strong cross‑functional collaboration skills.
• Deep expertise in paid search strategy, audience targeting, funnel optimization, and conversion‑focused approaches.
• Google Ads Certification required; additional certifications are a plus.
• Exceptional analytical capabilities, communication skills, and project management abilities.

• Experience managing large‑scale budgets.
• Knowledge of programmatic advertising, display remarketing, and multi‑channel paid media strategies.
• Experience with A/B and multivariate testing tools (e.g., Optimizely, VWO).
• Background in managing international or global search campaigns, including multi‑currency reporting.
• Proficiency with marketing automation platforms and CRM systems such as Hub Spot or Salesforce.

At MCI, we believe that your hard work deserves recognition and reward. Our compensation and benefits packages are designed to be competitive and to grow with you over time. Starting compensation is based on experience, and we offer a variety of benefits and incentives to support and reward our team members.

• Annual Leave:
  Earn paid time off to rest, recharge, or attend to personal matters.
• Health Benefits:
  
  After probation, employees qualify for Medical Insurance, including general practitioners, chronic medication, basic dental and optical care, and emergency services.
• Career Growth:
  We prioritize internal promotions and offer clear pathways for advancement across departments.
• Paid Training:
  Gain valuable skills and knowledge while earning a salary.
• Positive Work Environment:
  Join a collaborative, team‑oriented culture that values engagement and support.
• Casual Dress Code:
  Enjoy a relaxed dress policy that lets you work comfortably.
>

Physical Requirements

This job operates in a professional office environment. While performing the duties of this job, the employee will be largely sedentary and will be required to sit/stand for long periods…