Senior Paid Media Specialist (Google Ads, Meta Ads etc)

Solvi Digital is a UK-based B2B digital marketing agency specialising in the industrial and manufacturing sectors. We help niche businesses generate consistent, high-quality leads through paid media and targeted outreach - and we do it properly.

We're growing and looking for a senior, self-sufficient specialist based in South Africa to own both our paid media delivery and cold email outreach operations across a portfolio of UK clients. This is a role for someone who brings genuine strategic thinking, not just execution - someone who can pick up a complex B2B brief quickly and get to work.

Paid Media

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and Linked In for a portfolio of UK industrial and manufacturing clients
• Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation
• Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume
• Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing
• Work closely with our in-house design team to brief landing page positioning and offer structure; you don't build pages but you know what good looks like
• Set up automated lead notification workflows via Zapier or Make from form submissions to client
• Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page
• Manage a small number of Linked In Ads accounts alongside Meta
• Monitor campaigns daily, identify problems fast, and act without being prompted

Cold Email

• Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring
• Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic
• Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail
• Write personalised, high-converting cold email copy that generates replies
• Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly
• Manage lead list sourcing, segmentation, and targeting criteria per campaign
• Test and iterate on messaging, offer framing, and targeting to continuously improve results

Requirements

• 5+ years of hands-on paid media management experience — Google Ads is essential;
  Meta Ads and Linked In Ads required
• Proven track record running B2B lead generation campaigns, specifically for the UK market
• Some e-commerce campaign experience is a bonus, but B2B lead gen is the 90% focus
• Solid cold email experience including full infrastructure setup and management — domain health, mailbox warm-up, deliverability monitoring
• Hands-on experience using Instantly as an outreach platform (or comparable and willing to adapt fast)
• Ability to independently develop cold email strategy: value propositions, offer angles, personalisation at scale, and list segmentation
• Strong cold email copywriting skills — persuasive, relevant, tailored to niche audiences
• Comfortable working with complex industrial and manufacturing clients; you pick up sector context quickly and don't need briefing on every concept
• Experience building automated lead notification workflows using Zapier or Make
• Confident using Claude or equivalent AI tools for reporting, analysis, and output
• Excellent reporting skills — you tell a clear story with data and make strategic recommendations
• Consultant mindset — you advise on the best approach given the brief and budget, not just execute instructions
• Strong communicator, highly self-managed, and reliable in a remote setup
• Based in South Africa

Benefits

• Fully remote role working with a specialist UK B2B agency
• Direct access to the senior team - no management layers or bureaucracy
• Varied client portfolio across industrial, manufacturing, and commercial sectors
• Consistent, long-term engagement with room to grow as the agency grows
• Flexible working with UK time zone alignment where needed

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