ASO Specialist

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

At Digi Outsource, we bring passionate people and innovative tech together to create market‑leading online gaming solutions. Our multidisciplinary teams are passionate about products, customer experience and security. We’re empowered to achieve the ultimate in high‑performance gaming experiences using the best technology available.

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Digi Outsource, every day is action‑packed, and we expect you to bring your A‑game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game‑changer? Supercharge your career with us and be part of something extraordinary.

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

The ASO Specialist will drive mobile marketing efforts across 15+ brands, promoting iOS and Android apps with a global presence. Working alongside another ASO team member, this role is responsible for delivering impactful results through user acquisition strategies, conversion rate optimisations, and continuous support for app release and updates.

• Own and optimise our apps across all markets, primarily on the App Store and Play Store.
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimise metadata including titles, descriptions, keywords and visual assets, to boost visibility, rankings and user acquisition.
• Run A/B tests on store assets and analyse results to inform ongoing optimisation.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates and industry best practices.
• Conduct in‑depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross‑functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, including In‑App Events.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross‑team collaborations and relationships.
• Briefing, management and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualisation and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies and strategic partners.

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

• Minimum 1 year’s working experience managing ASO on the App Store and Google Play, or relevant marketing experience.
• Experience managing apps on the App Store and Play Store.
• Experience developing and executing successful ASO strategies that drive measurable results.
• Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as App Tweak, Sensor Tower, App Store Connect and Google Play Console.
• Proficient in reporting and data visualisation using tools like Power BI, Tableau or Excel.
• Effective cross‑functional collaborator, able to work seamlessly with performance marketing, creative, product and analytics teams.
• Exceptional attention to detail, with strong organisational and prioritisation skills.

• A passion for and knowledge of casino games.
• Experience in iGaming, regulated…