Retention Manager

Our client is an established international iGaming and sports betting operator expanding rapidly in South Africa. With a newly launched Cape Town hub, they’re hiring senior, commercially driven talent to build high-performance teams in a highly regulated, competitive market.

This role exists for one reason: to win and retain South African players.

This is not a maintenance role. You won’t inherit old campaigns or follow a preset playbook. You will build, own, and evolve the South African retention strategy with full accountability for engagement, loyalty, and revenue across Sports book and Casino.

Retention is where profitability is made in iGaming. In this role, you’ll own how players are incentivised, engaged, and retained, working closely with Marketing, Product, Sports book, Compliance, and Customer Support to deliver measurable commercial results — compliantly.

If you enjoy combining creative campaign thinking with commercial discipline, this is a chance to make a visible impact.

• South African retention strategy and promotions roadmap

• End-to-end bonus & promotions lifecycle (planning → execution → optimisation)

• Multi-channel retention campaigns across Sports book & Casino

• Customer segmentation, lifecycle and personalisation strategies

• Performance analysis focused on retention, DAU, and NGR

• Sports book CMS setup, testing, and delivery

• Cross-functional collaboration to ensure smooth, compliant execution

Essential

• Retention / CRM / Promotions experience within iGaming or sports betting

• Strong understanding of bonus mechanics (free bets, boosts, incentives)

• Data-driven mindset with hands-on campaign optimisation experience

• High attention to detail and strong compliance awareness

Nice to Have

• Experience launching retention in a new or regulated market

• Knowledge of South African betting behaviour

• Experience mentoring or supporting junior team members

• Full ownership, not support

• Direct impact on revenue and player value

• Backed by an international operator investing in growth

• Opportunity to help build a high-performance Cape Town team

• Discretionary performance bonus

• 21 days annual leave

• Collaborative office culture

• Long-term progression within a growing international iGaming business

If you’re a retention professional looking for ownership, challenge, and real commercial impact, this is a role worth exploring.