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Digital Marketing SEO

Paid Search; PPC Specialist

Job in Cape Town, 7100, South Africa
Listing for: MCI, LC
Full Time position
Listed on 2026-01-30
Job specializations:
  • IT/Tech
    Digital Marketing, SEO
Job Description & How to Apply Below
Position: Paid Search (PPC) Specialist

POSITION OVERVIEW

MCI is one of the fastest-growing tech-enabled business services companies in the USA, with a strong call center footprint and operations that extend across multiple countries. We deliver Customer Experience (CX), Business Process Outsourcing (BPO), and Anything-as-a-Service (XaaS) cloud technology solutions across a wide range of industries, including healthcare, retail, government, education, telecom, technology e-commerce, and financial services. Our contact centers are powered by both on-site and remote agents, leveraging advanced technologies to enhance customer journeys, drive scalability and reduce costs.

At MCI we are committed to fostering an environment where professionals can build meaningful careers, access continuous learning and development opportunities and contribute to the success of a globally expanding, industry-leading organization.

Are you motivated by optimizing high‑impact paid search campaigns and driving measurable results? We are looking for a Paid Search (PPC) Specialist to join our digital marketing team. In this role, you will manage, refine, and scale PPC campaigns across Google Ads, Bing, and additional paid search platforms to help us reach new audiences, increase conversions, and maximize overall ROI.

To be considered for this role, you must complete a full application on our company careers page, including all screening questions and a brief pre-employment test.

POSITION RESPONSIBILITIES

Key Responsibilities:

  • Plan, manage, and optimize PPC campaigns across Google Ads, Bing, and social media search networks.
  • Conduct in‑depth keyword research, write compelling ad copy, and run A/B tests to continuously elevate campaign performance.
  • Monitor campaign metrics, analyze performance data, and provide clear, actionable insights and recommendations.
  • Oversee budget allocation, bidding strategies, and audience targeting to achieve maximum ROI and minimize wasted spend.
  • Collaborate with marketing stakeholders to ensure PPC efforts align with broader business objectives and brand initiatives.
  • Track, measure, and report on KPIs, conversions, and other essential performance metrics.
  • Conduct competitive research to identify industry trends, search opportunities, and areas where we can outperform competitors.
  • Support the creation and optimization of landing pages and ad creative to improve conversion rates.
  • Stay current with paid search trends, emerging tools, platform updates, and industry best practices.

    • CANDIDATE QUALIFICATIONS

    WONDER IF YOU ARE A GOOD FIT FOR THIS POSITION?

    All positive, and driven applicants are encouraged to apply. The Ideal candidates for this position are highly motivated and dedicated and should possess the below qualities:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 1–3 years of hands-on PPC campaign management experience.
  • Proficiency with Google Ads, Bing Ads, and analytics tools such as Google Analytics and Data Studio.
  • Strong analytical skills with the ability to interpret data and identify meaningful insights.
  • Excellent communication, organizational, and ad copywriting skills.
  • Google Ads Certification preferred.

    • Nice-to-Have

  • Experience running paid ads on social platforms (Facebook, Linked In, Tik Tok).
  • Understanding of SEO principles and how PPC integrates with organic strategies.
  • Familiarity with marketing automation tools (Hub Spot, Marketo, or similar).
  • Experience managing campaigns for e‑commerce or lead‑generation initiatives.

    • CONDITIONS OF EMPLOYMENT

    All MCI Locations

  • Must be authorized to work in the country where the job is based.

    • Subject to the program and location of the position

  • Must be willing to submit up to a LEVEL II background and/or security investigation with a fingerprint. Job offers are contingent on background/security investigation results.
  • Must be willing to submit to drug screening. Job offers are contingent on drug screening results.

    • COMPENSATION DETAILS

    WANT AN EMPLOYER THAT VALUES YOUR CONTRIBUTION?

    At MCI, we believe that your hard work deserves recognition and reward. Our compensation and benefits packages are designed to be competitive and to grow with you over time. Starting compensation is based on experience,…

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